For Volvo Cars, every year is a design year. Now 2005 has been proclaimed Design Year in Sweden by the Swedish government. As part of this campaign, Volvo Cars was staging a design seminar, "The Inside Story", in May in Barcelona, emphasising how Volvo Cars uses its Scandinavian design heritage in its work on interior design and choice of materials.
If the exterior design of a car is important, the design of the interior is perhaps even more so. Because it is inside the car that you spend most of your time with the vehicle. If you grow tired of the inside, a pleasant exterior will not help the situation.
To cross borders and to go beyond traditional thinking is both exciting and risky. Does a car interior always have to be exactly that, a car interior? What happens if you break the pattern? Volvo Cars has the answer.
Gothenburg, Camarillo and Barcelona. Each has its unique location, character, possibilities and influence on its inhabitants. All three house a Volvo Cars design centre, each with its own special competence, focus and mission.
Visiting your Volvo dealer should give you the feeling of coming home, no matter what country you´re in. With the new Volvo Next Face programme, the future interior environment is created at every Volvo dealer and at every motor show around the world.