For Volvo Cars, every year is a design year. Now 2005 has been proclaimed Design Year in Sweden by the Swedish government. As part of this campaign, Volvo Cars was staging a design seminar, "The Inside Story", in May in Barcelona, emphasising how Volvo Cars uses its Scandinavian design heritage in its work on interior design and choice of materials.
The Volvo V50 has been awarded the “Goldenes Lenkrad” (Golden Steering-wheel), a trophy instituted by the German paper “Bild am Sonntag”. This is the second time a Volvo has been awarded the prestigious award.