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Volvo Cars announces March and first quarter 2014 retail sales: global sales up 17.9 per cent in March, marking nine consecutive months of growth

Volvo Car Group announces March and first quarter 2014 retail sales:

Volvo Cars’ global sales up 17.9 per cent in March, marking nine consecutive months of growth


  • Global sales of 47,850 cars in March, up 17.9 per cent versus March last year
  • First quarter global sales up 9.5 per cent compared to Q1 2013
  • Positive developments in company's three major markets – US, China and Europe


Global sales at Volvo Cars continued to grow strongly in March, rising 17.9 per cent compared to the same month last year and driven by sturdy growth in China and positive performances in the US and several key European markets.


The company also reported strong first quarter of sales for 2014, increasing 9.5 per cent compared to the same three month period in 2013. Sales have now increased for nine consecutive months, underlining the strength of the turnaround currently underway at the Swedish carmaker.

Volvo XC60

China was once again Volvo Cars’ largest market in March with 7,043 retail sold cars, up 39.2 per cent versus the same month last year. The Volvo XC60 was the best-selling model, while the S60L and V40 continued to record strong sales numbers in second and third place respectively. For the first quarter, China sales are now up by 25.4 per cent.


The US showed good signs of recovery with March sales increasing by 10.3 per cent year-on-year, boosted by strong sales of the S60 and XC60 models. The Volvo V60 also contributed positively to the result as customer deliveries now have begun in earnest.


In Europe, there was a continued positive sales trend in several key markets, with the UK, Germany, Italy, France and the Netherlands all recording solid growth. The UK even became Volvo Cars’ second largest market in March with 6,810 cars sold for the month. Overall, sales in Western Europe were up by 20.6 per cent compared to March 2013, while the first quarter growth amounted to 9 per cent.


Volvo Cars continued a strong start of the year in Sweden, with four models on the top-ten list of best -selling cars and Q1 sales increasing by 14.2 per cent compared to the first quarter of 2013. March retail sales were up 15.4 per cent to 5,288 cars, and continued to be boosted by the “Made by Sweden” campaign with Swedish football star Zlatan Ibrahimovic. Looking at other markets around the globe, growth continued in important markets like Russia (+12.2 per cent) and Japan (+7.8 per cent).


“Volvo Cars continues its growth momentum in key markets around the world, and it is encouraging to see signs of improvement in the US”, says Alain Visser, Senior Vice President Marketing, Sales and Customer Service at Volvo Cars. “With the roll-out of our strengthened offer to customers fully underway, I am confident that during the remainder of the year we will continue our momentum.”


Retail sales status (deliveries to end customers) for Volvo Car Group is as follows:





January – March











5 061

7 043



13 780

17 286




5 365

5 915



15 107

13 698




4 583




11 430

13 057



Western Europe*

17 293

20 853



39 864

43 460



Other markets

8 274

8 751



18 636

20 669




40 576

47 850



98 817

108 170


 *excluding Sweden










The Volvo XC60 was the best-selling model in March with 13,665 sold cars (2013: 9,797), followed by the Volvo V40 and V40 Cross Country for which deliveries reached a total of 11,929 cars (9,314). The third best-selling model was the Volvo V60 with 6,702 cars (5,263). Sales figures by model can be found in the Sales Volumes section of the Global Newsroom.

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I fatti e le descrizioni contenuti in questo materiale per la stampa si riferiscono alla gamma internazionale di autovetture prodotte da Volvo Cars. Le caratteristiche descritte possono essere optional. I prodotti Volvo in vendita sul mercato italiano possono variare in termini di specifiche e allestimenti rispetto a quanto illustrato sul sito.