Press Release
Date of issue   Aug 02, 2010 | ID: 34385



Present position:  Member of the Board of Volvo Car Corporation, August 2010


Born: 1954


Education: PhD in technical sciences from Vienna University of Technology


Professional experience:

2005 - Present

Magna International

2010 - Present


2005 - 2010

Executive Vice President, China, South East Asia, India, Africa & South America

COO, Vehicles and Powertrain

2003 - 2005

Fiat Auto S.p.A. CEO

2002 - 2003

Magna Steyr AG & Company KG, CEO

1997 - 2002

Volkswagen do Brazil Ltda. CEO

1990 - 1996

1993 - 1996

1992 - 1993

1990 - 1992



Board Member R&D

Head of Powertrain Development 


Concurrent board of director responsibilities:

Metro Group Supervisory Board, Chairman


Former board of director responsibilities:

Kuka Aktiengesellschaft, 2005-2006

MAN SE, 2005-2007

Audi, 1994-1996 (Chairman)



Herbert Demel studied mechanical engineering at the Technical University of Vienna and earned a PhD in technical sciences.  Mr. Demel continued his scientific studies as an assistant at the Institute for Combustion Engines and Automotive Engineering, where he stayed for six years before moving in to the private sector in 1984.


Mr. Demel began his career at Robert Bosch GmbH in Stuttgart, where he led the development of anti-lock braking systems (ABS).  At Audi, Mr. Demel was integral in the introduction of the A3 and A4, and played a key role in building Audi into the premium brand it is today. 

In 1997, Ferdinand Piëch, Chairman of the Board of Management of Volkswagen AG, called on Mr. Demel to restore Volkswagen's sales in Brazil.


In 2002, Mr. Demel was appointed CEO of Magna Steyr, a leading global engineering and manufacturing partner to automakers.  He also served for two years as the first non-Italian CEO of Fiat Auto.  Following his post at Fiat Auto, Mr. Demel returned to the Magna Group.


Media Contacts


Per-Åke Fröberg

Director Volvo Cars Heritage

Volvo Car Group


Phone: +46 31 3257654

Mobile: +46 31 3257654


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ID: 35149

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