Press Releases

    Five years, five cars. As a commemoration to Volvo's fifth straight year at the annual Specialty Equipment Market Association (SEMA) tradeshow, the Swedish manufacturer will show five highly modified versions of its vehicles. Ranging from the all-new XC70 to a high-performance version of the S80 T6, an eye-popping C30 to a C70 convertible, and a one-off fully custom hot rod, this year marks Volvo ...
    It's only fitting that a SEMA concept car from Volvo be focused on safety. It's a natural fit. Yet 2007 marks the first year that Volvo has built a SEMA vehicle with a specific safety theme: enter the Volvo XC70 Surf Rescue (SR). Inspired by the surf rescue vehicles rolling up and down the Southern California beaches, the XC70 SR embodies Volvo's core value of protecting life in a bold and eye-ca...
    Lifeguards on Southern California's famous beaches have been glamorized by Hollywood for decades. While they share the spirit of adventure and camaraderie, these dedicated men and women are highly trained professionals who take safety very seriously. Half a world away, a Volvo designer in Sweden who is captivated by lifeguard skill competitions accepted the challenge to design a show car for his h...
    Southern California's lifeguards have been glamorized by Hollywood for decades. While they share the spirit of adventure and camaraderie, these dedicated men and women are highly trained professionals who take safety very seriously.

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