The Volvo Concept XC Coupé won two prestigious design awards this week, further raising the excitement around Volvo Car Group’s (Volvo Cars) new design language. The Concept XC Coupe was awarded the title “Best Concept Car” at the 2014 EyesON Design Awards at the 2014 Detroit Motor Show, while Volvo’s latest concept vehicle also won the award for “Best use of Color, Graphics and Materials”.
The second of Volvo’s three concept cars is the new Volvo Concept XC Coupé. Inspired by the design of modern sports equipment and demonstrating the safety capabilities of Volvo’s new Scalable Product Architecture, it is a sophisticated and capable car for people with an active lifestyle.
Volvo Car Group has established a partnership with the Swedish company POC, which develops high-tech protective gear for gravity sports athletes. The two companies will exchange knowledge in order to explore new ideas within safety and design.
In September, the Volvo Concept Coupé was launched to critical acclaim and many awards, and represented the world’s first insight into Volvo Car Group’s (Volvo Cars) new design direction under Senior Vice President of Design, Thomas Ingenlath. It also showed one interpretation of how the proportions and versatility of Volvo Cars' new Scalable Product Architecture, that will underpin all medium and...