In 1960, Volvo presented a new sports car, just a few years after the previous attempt with the plastic-bodied Volvo Sport.

In August 1966, Volvo presented a new 4-door car called the Volvo 144. It represented the start of an entirely new car series which, until 1974, accounted for Volvo's volume models.

When the Volvo 343 was presented in the winter of 1976, it was the first totally new car from the Dutch company Volvo Car BV. The Volvo 343 entered a very important segment for the European markets - the compact segment.

The highly successful Volvo 760 GLE was developed and expanded to give birth to the Volvo 740 GLE in 1984. This new Volvo model was a 4-cylinder alternative to the 760.

With the 760 saloon, introduced in early 1982, Volvo entered the small group of manufacturers of prestige vehicles with superior comfort and high performance levels. With the 760 Estate, introduced in early 1985, Volvo introduced what was virtually the finest estate car in the world.