The racing game announced in April by Volvo Cars and game development company SimBin can be played with five racing legends in addition to the new Volvo S60 Concept. They are Volvo models that many people will remember from the STCC and BTCC racing series.
More than 50,000 downloads in two days of Volvo Cars' and SimBin's recently released PC racer Volvo - The Game. The number of visits on Volvo Cars website www.volvocars.com increased with 50 percent compared to the daily average on the release day and more than 5 million search results in Google for Volvo - The Game also show some of the great interest.
Volvo - The Game was launched on May 26. By December 1, it had already been played on more than 850,000 computers the world over. About 20,000 new players take up the challenge every week. "Interest in Volvo - The Game has surpassed all expectations. Using this communication channel, we have succeeded both in renewing our brand name and in reaching out with our new S60 model far beyond our regular...
With the C30, Volvo made its debut in the segment for two-door premium cars. The sporty design, with two doors, four individual seats, and a glass tailgate, gave a young and dynamic group of customers "a Volvo of their own".