Volvo Cars continues to harvest immense successes. The Association of Swedish Engineering Industries together with the Swedish Society of Crafts & Design and the Swedish Industrial Design Foundation jointly awarded the 2003 Design Award to the Volvo XC90.
In a remarkably short space of time, the Volvo XC90 has secured its place in an extremely competitive market segment by putting the spotlight on design and traditional Volvo values such as safety and the environment, according to the jury’s assessment.
“It is highly gratifying that we are receiving such encouraging attention from the engineering industry too,” says Hans Wikman, the person responsible for the development of the Volvo XC90.
“Our aim was to create a powerful design that was not overly macho,” explains Henrik Otto, the design manager at Volvo Cars. “The exterior has a strong Volvo identity while the interior has all the attributes needed to convey togetherness and flexibility. All put together with a clear Scandinavian flavour.”
The Volvo XC90 has already exceeded Volvo Cars’ ambitious sales targets. Demand is very healthy and in 2003, production will be raised from the original 50,000 cars to 80,000. Almost 5,000 orders have been signed in Sweden alone. The XC90 has reaped the most awards of any Volvo model ever produced. Since the start of production, it has received twenty or so awards in the USA and Europe.
For more information, please contact Christer Gustafsson, Volvo Cars, on +46 31-59 65 25
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