The female perspective was at the core of the YCC project from the outset and that was exactly the way Volvo Car Corporation wanted it to be. A concept car project started, inspired and managed by women. One in which women always had the final say.
The YCC was designed to suit the individual. You choose the information and settings you want. You choose how you like the interior to look and how high you like to ride. Some of the interior benefits in the YCC are:
The idea of an all-woman team making all the decisions in the development of a new concept car arose at Volvo in the autumn of 2001. Visiting Volvo at the time for a series of workshops was Marti Barletta, an American expert on female consumer patterns. She claimed: "If you meet the expectations of women, you exceed the expectations of men".