Despite massive improvements in traffic safety, 1.2 million people are still killed in traffic every year. In 2007, this spurred Volvo Cars, as the only automotive manufacturer in the world, to launch a safety vision stating that no one should be killed or seriously injured in a new Volvo car by 2020. The company’s vision is that cars should not crash.
The elegant design possibilities are the most visually evident – but far from the only – advantages of Volvo Car Group’s (Volvo Cars) new Scalable Product Architecture (SPA). The ingenious new architecture also enables the company to reinforce its safety leadership and increase its momentum towards the aim that by 2020, no one should be killed or seriously injured in a new Volvo.