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Jan 21, 2004 | ID: 4930

Volvo Car Corporation Increased in 2003 - Success for the Volvo XC90 and a record year in the USA

 

 

 

2003 was a successful year for Volvo Cars, thanks primarily to record sales in the USA and huge demand for the Volvo XC90.

 

Total sales amounted to 415,046 cars, an increase of 2.2 percent compared with 2002.

 

Sales in North America increased by 21 percent to 148,528 cars, while Europe dropped back by 6.5 percent, largely owing to the difficult market situation in Germany.

 

During its first full year on the market, the Volvo XC90 was the biggest attention-grabber of the entire Volvo Cars model range. Sales of the XC90 totalled 62,177 cars, and demand for this model is so great that the company has now decided to increase the annual production rate to 90,000 cars.

 

Another positive development is that the success of the Volvo XC90 has not come at the expense of the Volvo XC70, which held its own compared with 2002. The best-selling model in the range for the past three years is the Volvo S60, with sales totalling 90,910 cars in 2003 (2002:107,463).

 

Fourteen consecutive months of climbing sales in the USA
Although the overall market shrank, Volvo Cars had its best-ever year in the USA. After fourteen straight months of steadily improving sales, 2003 ended with deliveries of 134,620 cars, an increase of 22 percent over the year before. As expected, the bestseller was the Volvo XC90, accounting for 35,791 cars sold.

 

In Europe, sales shrank by 6.5 percent to 221,632 cars (2002:236,951).

 

In Sweden, which is Volvo Cars’ second-largest market, sales dropped slightly by 1.5 percent to 47,928 cars. However, Volvo nonetheless maintained its market share of just over 19 percent, with the Volvo V70 leading the sales league with 23,000 cars. The V70 is the best selling car model in Sweden.

 

In Britain, sales shrank by 3.5 percent to 39,135 cars (2002:40,580).

 

A deep recession in Germany combined with a sagging overall market and the reorganisation of Volvo’s dealership network there combined to cut Volvo’s sales by 26 percent to 30,285 cars (2002:41,045).

 

Sales of imported cars in Japan decreased by almost 7 percent. Volvo, however, fared better than most of its competitors, managing to limit its sales cut to just 3 percent. All told, Volvo Cars sold 14,755 cars in Japan in 2003 (2002:15,242).
It is also worth noting that Volvo is selling well on key growing markets. In Russia, Volvo’s sales rose by 69 percent to 4,991 cars (2002:2,947) while China increased by 28 percent to 2,516 cars (2002:1,960).

 

The new Volvo S40 and Volvo V50
The new Volvo S40 and Volvo V50 were the main news models for Volvo Cars in 2003. The Volvo S40 had its world premiere at the Frankfurt Motor Show in early September, and three months later the wraps were pulled off the Volvo V50 at the motor show in Bologna.

 

These new compact models are the first fruits of Volvo’s technological cooperation with Ford and Mazda. The Volvo S40 and Volvo V50 boast dynamic driving properties and safety on a par with Volvo’s larger models.

 

The new Volvo S40 and Volvo V50 are made at the Volvo Cars factory in Ghent, Belgium. Volvo’s production in Born in the Netherlands ends with the phasing out of the previous generation Volvo S40 and V40 during the first half of 2004. When fully expanded, the Ghent factory will be the company’s largest production facility with an annual capacity of 270,000 cars.

 

In early 2003, Volvo also unveiled an updated Volvo S80, with a more elegant design and the unique FOUR-C chassis system that made its debut in the R models the year before.

 

New convertible in joint-venture with Pininfarina
During the year, it was announced that the next convertible from Volvo Cars would be developed in cooperation with world-renowned Italian design house Pininfarina. The partnership includes manufacture of the new open-top car, which will be built in a jointly owned facility in Uddevalla on Sweden’s west coast. Pininfarina owns 60 percent and Volvo Cars owns 40 percent of the new company, which is called Pininfarina Sverige AB.

 

Close cooperation with German transmission specialists GETRAG was launched at the Volvo Cars factory in Köping. GETRAG owns 60 percent and Volvo Cars 40 percent of the new company, GETRAG All Wheel Drive AB.

 

The aim of the partnership is to make Köping a competitive independent centre for the development and manufacture of four-wheel drive systems for the entire car industry. The Köping factory will also continue to manufacture chassis components.

 

Another noteworthy development is that Volvo’s facility in Skövde is the first engine factory in the world to receive the highly prestigious World Class Award for Total Productive Maintenance (TPM). 2003 also set a production record for the factory, with a total of 391,000 engines manufactured.

 

Retail sales 2003 compared with 2002

 

Per region

2003

2002

Change in %

North America

148,528

122,811

+21

Europe  

221,632

236,951

-6.5

Asia/Oceania

12,065

11,681

+3

VCOC

13,838

14,759

-6.2

Japan

14,755

15,242

-3.2

VCIC

4,222

3,972

+6.3

Other

6

1,279

-

VCC Total

415,046

406,695

+2.2%

 

Per model  

2003

2002

Change in %

Volvo XC90

62,177

5,040

+1,234

Volvo XC70

35,146

35,320

-0.5

Volvo S80

38,644 

42,815

-10

Volvo S60

90,910

107,463

-16

Volvo S40

43,068

51,388

-16

Volvo V70

83,359

94,729 

-12

Volvo V40 

53,592

61,475

-13

Volvo C70 Cab

7,840

6,148

+28

Volvo C70 coupe

288

2,208

-87

 

Production

 

 

 

 

 

SWEDEN

 

THAILAND

1,296

TORSLANDA

 

 

Volvo XC90

552

(Gothenburg)

158,384

 

Volvo S80

192

Volvo S80

38,889

 

Volvo XC70

36

Volvo XC70

35,561

 

Volvo V70

84

Volvo V70

15,458

 

Volvo S60

264

Volvo XC90

68,476

 

Volvo X40

168

 

 

 

 

 

UDDEVALLA

7,885

 

MALAYSIA

1,056

Volvo C70

7,885

 

Volvo XC90

576

 

 

 

Volvo S80

120

BELGIUM

 

 

Volvo S60

120

GHENT

157,149

 

Volvo X40

240

Volvo V70

67,364

 

 

 

Volvo S60

84,908

 

 

 

New S40/V50

4,877

 

TOTAL PRODUCTION

416,329

 

 

 

Volvo S80

39,201

THE NETHERLANDS

 

Volvo C70

7,885

BORN, NedCar

89,191

 

Volvo XC70

35,597

Volvo X40

89,191

 

Volvo V70

82,906

 

 

 

Volvo S60

85,292

SOUTH AFRICA

 

Volvo X40

90,967

Volvo X40

1,368

 

Volvo XC90

69,604

 

 

 

New S40/V50

4,877

 

Employees
Volvo Cars had 28,100 employees in the end of 2003.

 

AWARDS 2003

 

Volvo XC90

 

 

Canada

 

 

XC90 - Pyramid Award for Safety Innovation (ROPS)

 

Canadian Automobile
Ass.

 

 

 

France

 

 

XC90 - Design Award

 

Salon du 4X4 de Val
d'Isère

 

 

 

Germany

 

 

XC90 - Best imported SUV

 

Auto Trophy of
Auto Zeitung

 

 

 

XC90 - Best Design

 

Readers of Auto
Strassenverkehr and
motor

 

 

 

XC90 - Innovation price for ROPS

 

Auto Bild alles Allrad

 

 

 

Hungary

 

 

XC90 - The family car in 2003

 

Nök Lapja ladies weekly
mag.

 

 

 

Malaysia

 

 

XC90 - Premium SUV of the Year

 

New Straits Times
(daily paper)

 

 

 

XC90 - Car of the Year

 

 

 

 

 

Russia

 

 

XC90 - Best Vehicle in SUV Class

 

"Golden Klaxon" -
Klaxon magazine

 

 

 

Saudi Arabia

 

 

XC90 - 4X4 of the year 2004

 

Arabian Man/Arabian
Woman mag.

 

 

 

Singapore

 

 

XC90 - Car of the Year Award/SUV of the Year Award

 

Singapore Straits Times

 

 

 

Sweden

 

 

XC90 - Design Prize

 

Association of Swedish
Engineering Industries,
Svensk Form &
Foundation of Swedish
Industrial Design

 

 

 

The UK

 

 

XC90 - Scottish Car of the Year Award 2003

 

Ass. of Scottish Motoring
Writers

 

 

 

XC90 - Best SUV (Scottish Car of the Year)

 

Ass. Of Scottish Motoring
Writers

 

 

 

XC90 - Car of the Year 2003 and Best 4x4 Off-Roader Auto Express New Car Honours

 

Auto Express magazine

 

 

 

XC90 - Best 4X4 2003/Top Gear Car of the Year

 

Top Gear Magazine
2003 awards

 

 

 

XC90 - Best 4X4 Car of the Year 2003 awards

 

What Car? Magazine

 

 

 

The US

 

 

XC90 - Best Family Vehicle of the Rocky Mountain

 

Rockies Automotive Press Organisation

 

 

 

 

 

 

XC90 - Best Engineered Vehicle for 2003

 

Automotive Engineering
Int.

 

 

 

XC90 - Best Winter Vehicle

 

New England Press Ass.

 

 

 

Best of the Best for 2003 - Car of the Year

 

Automondo
(Sp. language) magazine

 

 

 

XC90 - Truck of the Year in North America

 

North American
(US/Canada) Car of the
Year Jury

 

 

 

Volvo S60

 

 

The US

 

 

S60R - Europe Car Grand Prix winner

 

European Car Magazine

 

 

 

S60R - Car of the Year

 

European Car Magazine

 

 

 

S60 AWD - Best All-weather sedan $30,000+

 

New England Press Ass.

 

 

 

Volvo XC70

 

 

The US

 

 

XC70 - Best All-Wheel Drive Wagon

 

SmartMoney Magazine

 

 

 

XC70 - Best All-weather wagon

 

New England Press Ass.

 

 

 

Volvo S80

 

 

China

 

 

"My most admirable luxury car"

 

www.sina.com
Netizens poll

 

 

 

Sweden

 

 

S80 Bi-Fuel - Best Environmental Car in Large Car Category

 

Gröna Bilister (Green Motorists Org)

 

 

 

The UK

 

 

S80 - Executive Car

 

Auto Express Used Car
Honours

 

 

 

Volvo V70

 

 

Germany

 

 

V70 - Best import car in upper middleclass

 

Flottenaward by
Autoflotte

 

 

 

The UK

 

 

V70 - Estate Car

 

Auto Express Used Car
Honours 2003

 

 

 

New Volvo S40/V50

 

 

Russia

 

 

Volvo S40 - Best Vehicle in Middle Class

 

"Golden Klaxon" -
Klaxon Magazine

 

 

 

Other awards

 

 

Germany

 

 

Volvo Bi-Fuel CNG - Best imported alternative fuel

 

Flottenaward by
Autoflotte

 

 

 

Sweden

 

 

Volvo Bi-Fuel cars - Miljöbästa bil 2003

 

Gröna Bilister "Green
Motorists"

 

 

 

My Concept Car (Your Concept Car) - Project group

 

"The Golden Sparkplug
The Swedish Automobile
Association (M)

 

 

 

The UK

 

 

Peter Horbury - Special Award

 

Auto Express Used Car
Honours


For further information, please contact Christer Gustafsson, press officer, Volvo Cars public relations department, telephone number +46 31 - 59 65 25 or +46 708 - 20 80 15.

 

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