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Oct 27, 2009 | ID: 31044

What Drives Edward Cullen May Soon Drive You
 

Know what Edward Cullen drives? Volvo is putting a challenge out to all Twilight fans by launching a new global online promotion in conjunction with the release of The Twilight Saga: New Moon film. Visit http://www.whatdrivesedward.com/ and enter to compete in the game and get the opportunity to win a shiny new Volvo.


Starting November 1, fans have the chance to win a shiny new Volvo.  The US fans can win a Volvo XC60 - just like the one Edward drives in New Moon. By logging onto http://www.whatdrivesedward.com/ and putting their Twilight saga knowledge to the test in an interactive game.
 
"Volvo is central to Edward's character in the Twilight saga," said Doug Speck, president and CEO of Volvo Cars of North America. "One lucky fan will solve all of the puzzles in Volvo's New Moon interactive game and win a new XC60. While the XC60 doesn't come equipped with a vampire, the winner will experience the power, beauty and protection that is Volvo-and it will transport them to all of their great moments in life."

Other Volvo markets that participate in the competition is Canada, UK, France and Germany will also be joining.
 
How the Volvo New Moon Game Works
Starting November 1, players can register at http://www.whatdrivesedward.com/ and will receive clues to help solve a series of puzzles. Since the puzzles increase in difficulty, players are encouraged to exchange hints through Facebook, Twitter and MySpace. The game runs for three weeks from November 1 through November 23.
In addition to the game, fans can watch trailers from the film, check out photos in the gallery and download New Moon-themed desktop wallpapers at http://www.whatdrivesedward.com/
 
Edward drives an XC60 that features the Saville Grey metallic exterior, a sandstone beige/espresso interior, a cream leather steering wheel,19-inch Achilles diamond cut wheels and exterior accessories such as side scuff plates, front bumper bar and rear skid plates.
 
In addition to the United States the online promotion will run in Canada, the United Kingdom and France where fans in those countries collectively will have a chance to win two tickets to the world premiere and a winner in each country will be awarded a shiny new Volvo (model depending on market). Fans in Germany will be able to compete in the online game and win a car as well.


 

The Twilight Saga: New Moon will premiere in markets around the world from November 20 through December 25.
In the film directed by Chris Weitz and starring Kristen Stewart, Robert Pattinson and Taylor Lautner, the romance between mortal and vampire soars to a new level as Bella Swan (Stewart) delves deeper into the mysteries of the supernatural world she yearns to become part of-only to find herself in greater peril than ever before.  Following Edward Cullen's (Pattinson) departure from Forks, Washington, Bella discovers his image comes to her whenever she puts herself in jeopardy. In time Bella's frozen heart is gradually thawed by her budding relationship with Jacob Black (Lautner) who has a supernatural secret of his own.


About Summit Entertainment, LLC
Summit Entertainment, LLC is a worldwide theatrical motion picture development, financing, production and distribution studio. The studio handles all aspects of marketing and distribution for both its own internally developed motion pictures as well as acquired pictures. Summit Entertainment, LLC also represents international sales for both its own slate and third party product. Summit Entertainment, LLC plans to release 10 to 12 films annually.

Keywords:
XC60, Events/Activities, Special Interests
Descriptions and facts in this press material relate to Volvo Car Group's international car range. Described features might be optional. Vehicle specifications may vary from one country to another and may be altered without prior notification.

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