For the first time ever, Volvo Cars is launching a global communication platform. The theme is "There's more to life than a Volvo. That's why you drive one". The aim is clear:"Volvo is to be perceived as a brand that stands out from the crowd, one that is bolder, inspires passion and is at the same time refined," says Michael Persson, global marketing communications director at Volvo Cars.
The remarkable blind Turkish artist Esref Armagan was invited to Volvo Car Corporation in Sweden to paint the as yet unseen all-new Volvo S60. His work was documented on film - Volvo S60 Blind Preview. The film was featured on blogs, YouTube, Facebook and other media and became a huge success. From December 7th, 8 p.m. CET to December 17th the painting will be auctioned on eBay. The proceeds will ...
Turkish artist Esref Armagan's interpretation of the new Volvo S60 was recently auctioned on eBay. After 52 bids were submitted, it was finally sold for 3050 dollars. That's the highest price an art piece is sold for on eBay for the benefit of a charity. The entire proceeds will go to a Canadian charity, the World Blind Union.