Press Releases

Volvo Motorsport introduces racing wear for children

 

Team Manager T-shirt for the little boss at home now in stores

 

Volvo has started off this year's racing season in the Swedish Touring Car Championship with a bang - pole position in all races and several victories. Volvo has also introduced a new colour theme for this year's team equipment and clothing to match the green DRIVe technology on the racing car.

 

A new green theme racing collection has now landed in stores with everything from caps, lanyards and polo shirts to genuine team shirts and team jackets. However, Volvo's Motorsport department is most proud of the new Team Manager T-shirt for children.

 

"Little bit of a gem in the collection as it engaged the whole racing team. With several of us, from our driver Robert Dahlgren and his engineer to our main chef, becoming dads recently, developing the kids T-shirt quickly evolved to become just as advanced engineering as when we develop our racing car" says Alexander Murdzevski Schedvin, Commercial Director for Motorsport at Volvo.

 

The result of this advanced engineering exercise with the racing team became a T-shirt made of the softest cotton with full sponsor livery on the front just as the team has at races. All logos were printed instead of embroidered for best comfort. On the back was decided to print Team Manager as everyone agreed on who really is in charge at home.

 

The Team Manager children's T-shirt is offered in sizes 90, 110 and 130 and is available with the rest of the collection at Volvo Brand Shop in Gothenburg, and through the web on www.volvocars.com/collection .

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