Volvo Cars, world-renowned Swedish football star Zlatan Ibrahimović and leading pop music producer Max Martin now join forces to celebrate Sweden in an exciting new marketing campaign. The cooperation between the three Swedish icons is based on a shared will to highlight Sweden’s nature and people.
Following its successful collaboration with Swedish football star Zlatan Ibrahimović, Volvo Cars is now delighted to announce it is joining forces with another Swedish superstar: Robyn. The female music artist will star in the second chapter of Volvo Cars’ “Made by Sweden” campaign, driving a Volvo V60 powered by the company’s new Drive-E powertrains.
Volvo Cars’ and Avicii’s new music video goes live tonight, May 8 at 20:50 CET. The creative collaboration between Swedish artist/producer Avicii and Volvo Cars for their new brand campaign features a reworking of the classic song Feeling Good.