Volvo Cars will be exhibiting five cars with a link to Bertone, the Italian car designer, at the massive vintage and classic car show in the German city of Essen on 15th April.
It will be showcasing unique examples of the exclusive 262C and 780 coupés and a rare convertible, only five of which were built by Solaire in California.
In the course of its 88-year-long history, Volvo Cars has turned to Italy on a number of occasions for inspiration and help with various models. In the mid-1970s, it entered a long and rewarding partnership with Bertone, the Italian car body and design company.
Bertone's production line was suited for small-scale manufacture of exclusive models, which was ideal for Volvo when it wanted to produce two special versions of the 200 series. These were the 264 TE limousine which appeared in 1975, and the 262C coupé which was unveiled in 1977. The cars were designed in Sweden but adapted for production and built in Turin by Bertone.
Two years later, in 1979, Bertone produced a futuristic coupé version of the Volvo 343. This concept car was called Tundra and featured digital instruments and pop-up headlights. However, Volvo's management politely declined Bertone's radical proposal.
The most intensive collaboration between Bertone and Volvo took place 30 years ago and resulted in the Volvo 780, which debuted at the Auto Show in Geneva in March 1985. This stylish coupé was designed and built by Bertone and 8,518 cars were produced over a five-year period.
The Techno Classica Essen show, held on 15th to 19th April, spans 20 exhibition halls, attracts about 200,000 visitors each year and is by far the largest event of its kind in Europe. The exhibition reflects the enormous and growing interest in classic cars.
"It is a given for a car manufacturer with such a long and exciting history as Volvo Cars to appear at Techno Classica", said Per-Åke Fröberg, head of Volvo cars Heritage, and continued: "It is more important than ever to draw on history and look to the future at the same time."
This will be Volvo Cars' twelfth appearance at Techno Classica, where it will be showcasing five cars, all with a Bertone connection.
Volvo's latest model, the brand new XC90, will also be on display at the exhibition. It is bound to catch many an eye at any auto show when it pulls up with a car trailer attached to the tow bar.
Volvo Cars Heritage is heading Volvo Cars’ participation at Techno-Classica and has the task of safeguarding and presenting Volvo’s history and rich heritage. Volvo Cars Heritage's booth is in Hall 3.
For more information about Volvo's classic cars, please visit http://www.volvocars.com.heritage/ or https://www.media.volvocars.com/. You can also visit the Techno-Classica website http://www.siha.de/
Volvo Car Group in 2014
For the 2014 financial year, Volvo Car Group recorded an operating profit of 2,252 MSEK (1,919 MSEK in 2013). Revenue over the period amounted to 129,959 MSEK (122,245 MSEK). For the full year 2014, global sales reached a record 465,866 cars, an increase of 8.9 per cent versus 2013. The record sales and operating profit cleared the way for Volvo Car Group to continue investing in its global transformation plan.
About Volvo Car Group
Volvo has been in operation since 1927. Today, Volvo Cars is one of the most well-known and respected car brands in the world with sales of 465,866 in 2014 in about 100 countries. Volvo Cars has been under the ownership of the Zhejiang Geely Holding (Geely Holding) of China since 2010. It formed part of the Swedish Volvo Group until 1999, when the company was bought by Ford Motor Company of the US. In 2010, Volvo Cars was acquired by Geely Holding.
As of December 2014, Volvo Cars had over 25,000 employees worldwide. Volvo Cars head office, product development, marketing and administration functions are mainly located in Gothenburg, Sweden. Volvo Cars head office for China is located in Shanghai. The company’s main car production plants are located in Gothenburg (Sweden), Ghent (Belgium) and Chengdu (China), while engines are manufactured in Skövde (Sweden) and Zhangjiakou (China) and body components in Olofström (Sweden).