Press Releases

New Volvo in Sponsorship Portal Launched


Volvo Event Management launches its new global portal, and brings Sponsorship - to Life.


Dedicated to providing the most comprehensive coverage of Volvo's global, regional, national and local sponsorship portfolio, in sports, in the environment and in culture, delivers news, views, information and results from all points of the compass.


From prestigious professional golf championships such as the Volvo China Open and the Volvo Masters to the worldwide enthusiasm of the Volvo Masters Amateur, the sponsorship portal augments tournament site-specific websites, giving a flavour of the on-course drama, meets the men and women at the centre of the stories with exclusive insights behind the scenes.


Then there is the sport of sailing; the Volvo Ocean Race, Volvo's flagship round-the-world race, setting sail in October 2008 on a seven-team, nine-month, 37,500nm, four-continent 10-country, 11-port ocean odyssey sets sail from Spain on October 4th. will give non-sailors a notion for the ocean, news on the crews, the gossip on the grapevine and reports from the ports as well as looking to the future with news and views from the Volvo Youth Sailing ISAF World Championships.


The Volvo-sponsored Gothenburg Symphony Orchestra and the Gothenburg Opera both strike the right chord with Volvo's cultural campaign and will hit all the high notes from the concert halls and opera houses at home in Gothenburg and abroad.


And it's ‘Green for Go,' with Volvo's environmental initiatives, the Volvo Environment Prize, the most coveted ecological award on offer and its junior equivalent, the Volvo Adventure with the youth of the world finding environmental improvement simply eco-logical and the sponsorship portal gets to the heart of the environmental action.

The very best of the rest comes from Volvo's support for Swedish motorsport, burning eco-fuel of course, exhibitions, conferences and awards around the world, equestrian excellence at the annual Göteborg Horse Show, featuring the full sponsorship spectrum from Volvo.


Along with its new URL, sports a fresh new logical layout, ‘byte-sized' bits of essential information, news and views, diary dates, vital statistics, digital downloads of text, pictures and video content and logical links to websites at the heart of the action.


And surfing on the new sponsorship portal will be rewarding too; become Silver, Gold or Platinum member by logging-on and learning. The longer on-line, the greater the gifts you get, collecting your choice of Golf, Sailing or Business benefits.


Commented Steven Lefebvre, New Media Manager at Volvo Event Management in Brussels, "The new sponsorship portal provides a global platform with which to pull all the strands of Volvo's various sponsorship activities together."

He added, "With our portfolio of dedicated event-based websites such as,,,,

etc, attracting millions of sport-specific aficionados to their in-depth coverage, we are endeavouring to reflect the broader and more diverse elements of Volvo's worldwide sponsorship activity and offer a different perspective for those engaging with us either for the first time or in a broader way." - Bringing Sponsorship to Life!





Corporate, Sponsorship
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