Volvo Cars' online communication receives international recognition
With an average of 5 million visitors monthly to its corporate website, online communication is growing in importance for the Volvo Car Corporation. This is a significant rise since 2004 and the numbers of visitors has increased by 45% in the past year alone.
The 2007 record for a month for online users at http://www.volvocars.com/ is 7 million.
The Volvo Cars Global Interactive Marketing department works as a team to improve Volvo Cars' online communication.
"We are becoming a centre of excellence in interactive marketing," says Martin Jobin, head of CRM & Interactive Marketing at Volvo Cars. "We welcome more interactivity with people interested in our cars."
They are obviously on the right track as The Web Globalization Report Card rated Volvo Cars the 7th best global website in the world out of 300 such websites. The report is compiled once a year by the European Bytelevel institute and the latest result is in fact one position better than last year.
Volvo Cars has kept its leading position from 2006 among the automotive brands. The websites are ranked from a user perspective with the focus on parameters such as ease of navigation, language and so on.
Volvo Cars has 64 markets presented within the same navigation and layout concept under the http://www.volvocars.com/ umbrella on the Internet. However, they each remain market-specific with regard to their content and language. The Canadian site http://www.volvocars.ca/ was no. 1 in the JD Power 2007 survey, and Psyma ranked the following Volvo Cars sites top of the list: Global, British, Spanish and French.
Volvo Cars is continuing its highly successful online interactive campaigns. It started with "Life on Board", which had 900,000 visitors and received the Silver Cyber Lion in the 2005 Cannes ad festival. The latest award winners, to mention just a couple, are "Pirates of the Caribbean 2 - The Hunt" with 1,750,000 visits and 112,000 players, and the Volvo C30 campaign (1,200,000 visits) which received the Webby Award 2007 and the World Gold Medal at the New York festival in 2007 respectively.
"The trend is toward more personalisation of online content", concludes Martin Jobin. "So accordingly we have launched a specific section for Volvo car owners and we will continue to provide specific content online for our customers."