As a herald of hope for peace and better times, in September 1944 Volvo presented the PV444 at a large Volvo exhibition in Stockholm. The price was very attractive - 4,800 Swedish kronor, the same as the ÖV4, Volvo's first car, cost in 1927.
The Volvo PV444 was the start and the symbol for the new Volvo after the Second World War, and marked the start of its export drive to the USA. 1 September will mark the 70th anniversary of its première in royal presence.