Volvo Cars today revealed full details of its plan to revive sales in the US, which will be led by a complete renewal of its entire product range in the next five years, a renewed focus on its dealer network, world first engine and safety technologies, a new management team and increased marketing spending.
Volvo Cars has appointed Lex Kerssemakers, currently Senior Vice President for Product Strategy and Vehicle Line Management, as its new Senior Vice President Americas, underscoring the company’s commitment to the core American market.
Volvo Cars adds performance, efficiency, convenience and a breath of fresh air to the premium car market. Starting in 2013, Volvo Cars began to roll-out its new generation of mid-powered four-cylinder based powertrains. 2015 will see the addition of a full range of high and low power 4-cylinder variants.
Volvo Cars revealed the Cross Country version of its successful V60 sportswagon at the 2014 Los Angeles Motor Show. The combination of dynamic styling and rugged capability places the V60 Cross Country in a class of its own.