Months of speculation ended today after Volvo Cars unveiled its all-new Volvo XC90, delivering on its promise to introduce a visually striking, premium quality seven-seat SUV with world leading safety features, new powertrain technologies, an unrivalled combination of power and fuel efficiency and a superlative interior finish.
The First Edition of the all-new Volvo XC90, 1,927 individually numbered cars only available for sale via digital commerce, sold out in 47 hours after it was released on Wednesday afternoon at 16.00 hours CET. Most of the cars were reserved within one hour from sales start. At its peak, 7 cars were sold every minute.
Volvo Cars’ European sales increased 12.9 per cent in the first eight months of this year, making it the fastest growing top 5 premium brand in Europe, according to independent figures compiled by the European Automobile Manufacturers Association (ACEA).
The all-new Volvo XC90 is a visually striking, premium quality seven seat SUV with world leading safety features, new powertrain technologies, an unrivalled combination of power and fuel efficiency and a superlative interior finish.
Volvo Cars today revealed full details of its plan to revive sales in the US, which will be led by a complete renewal of its entire product range in the next five years, a renewed focus on its dealer network, world first engine and safety technologies, a new management team and increased marketing spending.
The world’s foremost vehicle safety conferences, the International Technical Conference on the Enhanced Safety of Vehicles (ESV) will take place in Volvo Cars’ hometown this year, effectively bringing the discussion of vehicle safety home to where it first began.