Volvo Cars is starting the countdown to the Volvo Ocean Race by launching a series of specially designed cars. The new Volvo Ocean Race Edition encompasses three models: the Volvo V70, Volvo XC70 and Volvo XC90. New is that customers can choose between two exterior colours: Ocean Blue and Electric Silver.
Clews, sails, waves and zigzag stitches are some of the marine details that inspired the Volvo Ocean Race Edition cars."I spent weeks looking at sails and at yachting materials after I received the assignment," says Maria Thunberg, Colour & Trim Designer at Volvo Cars Special Vehicles.
Why would a car company become involved in a sailing race? What is more, why would it purchase a complete race? The answer is simple. The Volvo Ocean Race is the perfect match for the requirements Volvo Car Corporation sets for engaging in a sport. The brand becomes even better known, the opportunities to meet customers and do business increase and the employees are motivated and stimulated.