Volvo Car Corporation will open a new development office specialising in HMI (Human Machine Interface) in Copenhagen. HMI, which in simple terms means making technology more user-friendly, is a highly prioritised development area for the company and the right kind of expertise is to be found in Copenhagen.
Following Nokia's recent restructure in Copenhagen, Volvo Car Corporation seized the opportunity to hire personnel with spearhead competence and experience in the field of HMI development.
HMI has long been a prioritised area in the development of mobile phones, and with Volvo Car Corporation's new "Designed Around You" brand strategy this is a prime focal area within the company. Tomorrow's Volvo cars are to be intuitive and very easy to use.
"We have very high ambitions for HMI. This is one of the areas in which we intend to grow most and have the best offering on the market. The establishment of our development office in Copenhagen is an excellent step to help us reach our goals," says Peter Mertens, Senior Vice President Research and Development at Volvo Car Corporation.
The new office will add exciting new dimensions to the operation. The Copenhagen region is a dynamic development hub in the area of mobility, permitting close cooperation with leading university research faculties as well as global and local companies.
"Our aim is to hire about 20 HMI specialists. So far we have recruited about 10 and more are on their way," says Nikolaj Nöhr Rasmussen, manager of the newly established Copenhagen office.