Two Concepts Unveiled in Sweden Highlight Brand’s Small Car Segment Expansion
GOTHENBURG, Swe. (May 18th, 2016.) Today’s newly-revealed 40 series concepts demonstrate Volvo’s plan of expansion within the premium small car segment with a range of vehicles that combine bold exterior and interior design with industry-leading connectivity, electrification and autonomous drive technologies.
The new concept cars will be the first built on Volvo’s new Compact Modular Architecture (CMA) platform, which has been specifically created to focus on smaller cars, liberating the company’s designers and engineers to explore bold and daring new directions.
“Each member of our product family has its own distinct character, just like the members of a real family. CMA has helped us to capture something special, something youthful in our new concept cars. They have an energy, a disruptive and engaging urban character that makes them stand out amongst the crowd. This is the flavour of small Volvos to come,” said Thomas Ingenlath, Senior Vice President, Design, at Volvo Car Group.
Volvo’s new global small car lineup will include a pure battery electric vehicle as well as Twin-Engine plug-in hybrid powertrain variants, in line with the company’s commitment to the electrification of its entire portfolio. Volvo plans to have sold a total of up to 1 million electrified cars by 2025 globally.
“By taking a modular approach to both vehicle architecture and powertrain development we have succeeded in leap-frogging many of the players in the premium segment,” said Dr Peter Mertens, Senior Vice President Research & Development. “Our new battery electric powertrain variant opens yet another exciting chapter in the unfolding Volvo story.”
Volvo’s small car strategy is an essential element in its ongoing global operational and financial transformation. The Swedish company is currently undergoing a revitalization plan that has allowed the brand to re-stake its claim in the premium segment.
“The new 40 series cars have the potential to improve our market penetration in an important growing segment,” said Håkan Samuelsson, president and chief executive. “An electric powertrain program including both a new compact Twin Engine plug-in hybrid as well as a pure electric car are central to the CMA architecture.” He added that the first new 40 series car is expected to go into production in 2017.
About Volvo Car Canada
Volvo Car Canada Ltd. is part of the Volvo Car Group of Gothenburg, Sweden. The company provides marketing, sales, parts, service, technology and training support to the 36 Volvo automobile retailers across the country. The S60, S80, V60, XC60 & XC90 are among vehicles that have been awarded the prestigious new Top Safety Pick+ by IIHS (Insurance Institute for Highway Safety). Volvo Cars is committed to Vision 2020, our goal that no one shall be killed or seriously injured in a Volvo by the year 2020.
About Volvo Car Group
Volvo has been in operation since 1927. Today, Volvo Cars is one of the most well-known and respected car brands in the world with sales of 503,127 in 2015 in about 100 countries. Volvo Cars has been under the ownership of the Zhejiang Geely Holding (Geely Holding) of China since 2010. It formed part of the Swedish Volvo Group until 1999, when the company was bought by Ford Motor Company of the US. In 2010, Volvo Cars was acquired by Geely Holding.
As of December 2014, Volvo Cars had over 25,000 employees worldwide. Volvo Cars head office, product development, marketing and administration functions are mainly located in Gothenburg, Sweden. Volvo Cars head office for China is located in Shanghai. The company’s main car production plants are located in Gothenburg (Sweden), Ghent (Belgium) and Chengdu (China), while engines are manufactured in Skövde (Sweden) and Zhangjiakou (China) and body components in Olofström (Sweden).
