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Peter Horbury Biography

Peter Horbury



Executive Director of Design, Premier Automotive Group (PAG)


Mr. Horbury is currently Executive Director of Design at the Premier Automotive Group, PAG.


In this position he is responsible for developing synergies among the different brands, e.g. in terms of "communizing" platforms. The PAG brands consist of the four European brands - Land Rover, Aston Martin, Jaguar and Volvo.


Previously, Mr. Horbury was Vice President, Chief Designer for Volvo Car Corporation. Mr. Horbury enhances Volvo's reputation by proactively directing the Studios in Sweden, the Netherlands, and California. He carries the responsibilities for all design aspects of Volvo Cars.


Since 1986, Peter has been working for Volvo Car Corporation, MGA Developments Limited, England as Director, Styling & Design where he was responsible to Managing Director for all visual aspects and product design. Taking clients' brief from concept state to scale and full size clay models to final presentation model, while directing designers and clay modelers for this task. Peter managed the styling studio, regarding personnel and equipment, liaison with clients, negotiating and producing proposals, assistance in marketing and company promotion.


In 1981, Peter worked in Volvo Car BV, Netherlands as the Consultant where he was responsible to Chief Designer for the interior styling programmed of Volvo 480, 440, & 460 cars, studying the exterior concept for these cars.


From 1974, he was the Designer for Chrysler Car Corporation, UK and the Senior Designer for Ford Motor Company, UK and Germany until joining Volvo Car Corporation, Sweden in September 1979 as Consultant Designer.

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