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Marketing Strategy Manager, Premier Automotive Group


Jim Rogers is marketing strategy manager of the Premier Automotive Group. In this post, created in July 2001, Rogers is responsible for the creation of synergies between the North American Premier Automotive Group brands and the development of best practices.


Previously, Rogers was General Marketing Manager for Lincoln Mercury, a position he was appointed to in December 1996. In this position, he was responsible for the development and implementation of the marketing and brand strategies for Lincoln and Mercury products.


Prior to joining Lincoln Mercury, Rogers was a vice-president of A. T. Kearney, Inc. His work there focused on consulting projects dealing with new product, brand and marketing strategies. Rogers also brings corporate executive experience in the areas of marketing strategy and brand management, marketing analysis, and sales force planning from Marketing Corporation of America, Citibank North America and General Foods.


Rogers holds a bachelor of arts degree in economics from Dartmouth College in Hanover, New Hampshire, and a master of business administration degree from the Amos Tuck School of Business at Dartmouth.

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