Press Releases

Energetic teenagers from South Africa win the Volvo Adventure

May 10, 2005 ID: 5058



First prize in the Volvo Adventure 2005 was awarded to Ladysmith Enviro Club from South Africa which carried out a project entitled “Electrical Efficiency from Our Town”. The team’s 5 members worked to increase the use of low-energy bulbs and thus reduced energy consumption and emissions of carbon dioxide, a greenhouse gas. Curt Germundsson from Volvo Cars’ executive management handed over the 10,000 dollar prize during the awards ceremony in Göteborg. The grant will finance the group’s ongoing pro-environmental work.


The eco-focused 16-year-olds had replaced more than 4000 bulbs with low-energy variants in households, schools and bed & breakfasts in the town of Ladysmith. According to the group’s own calculations, the low-energy bulbs have reduced energy consumption by about 1,584,000 kWh. The group also planted trees to increase carbon dioxide absorption and thus reduce the global greenhouse effect. In addition, the project promoted partnerships with other pro-environmental organisations, companies and schools with the aim of marketing an ecologically sustainable lifestyle.


Jury chairman Theodore Oben from UNEP (Unitied Nations Environment Programme) had the following to say about the winning team’s efforts:
“These kids have demonstrated that it is actually possible on an individual level to work to reduce global environmental problems such as the greenhouse effect. It’s an excellent example of the concept of  ‘Think globally but act locally’.”


Improved quality of water in South Korea
The second prize, 6000 USD, went to a group called “The Keeper of the Gwangju River”, which worked to improve water quality in the Gwangju River in South Korea. When work got under way in 2001, the river was so polluted and dirty that nothing lived in or near in its waters. However, through information campaigns directed at the population living along the riverbanks, life has gradually returned and both plants and animals now live in and alongside the Gwangju River.


Recycling of electronic scrap
The project “Win '05: Recycle and Re-use Our E-Waste” was carried out by Westerly Innovations Network, Babcock Middle School in the USA. The group worked on the recycling and reuse of scrap electronic materials. In addition to educating the general public on recycling issues, it collected more than 11 tonnes of electronic waste that would otherwise have ended up in the refuse dump and despatched it for recycling. The team’s excellent efforts secured a third place and a prize of 4000 dollars in the Volvo Adventure 2005.


Environmental knowhow for tomorrow’s decision-makers
Volvo Adventure is a joint project run by the Volvo Group, Volvo Car Corporation and UNEP. It is an Internet-based global environmental-education programme for youngsters aged between 10 and 16, and its aim is to increase the environmental expertise of tomorrow’s decision-makers and consumers. Part of the education programme consists of a competition structured around groups of a maximum of five participants who undertake environment-promotion projects. The three best teams are rewarded with a development grant of 10,000, 6000 and 4000 US dollars respectively.


The adventure continues!
Together with UNEP, the United Nations Environment Programme, Volvo is continuing to challenge youngsters the world over via the Volvo Adventure. The next competition series is already open for new projects. The last day to register is 31 January 2006. The best projects are invited to the Volvo Adventure finals in Göteborg and in addition to its development grant, the winning team will also receive an invitation to participate in the annual UNEP conference for children and youths.


Do please register for the Volvo Adventure on
Here you will also find more information about the programme and the competition.


/MP 50240

Environment, Mission
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