Press Releases



Executive Director


Premier Automotive Group (PAG)


Dan Werbin is Executive Director for Premier Automotive Group (PAG) in North America, Ford´s luxury car division which consists of Aston-Martin, Jaguar, Land Rover and Volvo.


Prior to assuming his current duties June 17, 2002, Mr. Werbin had an extensive, diverse, and distinguished career at Volvo, which includes product planning, engineering, sales and executive management assignments.


Previously, Werbin was President and CEO of Volvo Cars of North America. There, he provided executive leadership to the largest global market for the Swedish manufacturer, with its North American headquarters located in Irvine, CA.


From 1996 to 2001, he was President and CEO of Volvo Cars Japan. Earlier, Mr. Werbin was responsible for bringing the Volvo S40 and V40 to market, leading a product and industrial project of major scale that involved close cooperation and negotiations with the Mitsubishi Motor Corporation.


Mr. Werbin had been instrumental in spearheading Volvo's current product revolution as well. From 1978 through 1986 he led the Product Planning Division that initiated the move to the dynamic front-wheel-drive platform strategy premiered in the Volvo 850, which was introduced in 1992 to the US market. This engineering project also paved the way for Volvo's current range of AWD products and the pioneering Volvo Cross Country wagon.


Mr. Werbin's previous experience with the US market began in 1973, when he established a Volvo Product Engineering and Development department here. And through 1978, he consolidated a competitive product program for the whole of North America. During that time, he also developed and maintained constructive relations with various government agencies regarding safety and environmental issues.


As a graduate of Chalmers University in Göteburg, Sweden with a Master of Engineering Degree, Mr. Werbin joined Volvo in 1970. His first responsibility as product specialist was to assist in developing the first safety concept car from Volvo, the Volvo Experimental Safety Vehicle, VESC.

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