Press Releases

New Volvo C30 priced to take-on premium compact segment


TORONTO (December 13, 2006) – When the 2007 Volvo C30 goes on sale in early April, its striking design and $27,495 starting price will earn the newest Volvo respect and market share in the emerging premium compact segment.


Volvo Cars of Canada Corp. today announced that prices for the C30 2.4i, with its 168-horsepower, 5-cylinder engine and 5-speed manual transmission, will begin at $27,495. The sporty T5 version has a $31,995 starting price that will include a 218-horsepower, turbo-charged 5-cylinder engine and a 6-speed manual transmission. The T5 also comes with an electronic climate control system, a more powerful audio system, leather-trimmed steering wheel and shift knob and other stylish upgrades.


“The C30’s combination of expressive design, sporty performance and competitive pricing will make an impact in the competitive premium compact segment,” said Steve Blyth, president and chief executive officer of Volvo Canada. “Not only that, this car is making an impact on the Volvo brand. The C30 is unapologetic about offering two doors and four seats. For a car company that has a strong line-up of vehicles designed to appeal to families, the C30 is extending the brand to new territory.”


Blyth added that the available options will enable customers to fine-tune the C30 to suit their tastes. The C30 2.4i can be equipped with either a $2,150 Premium Package (electronic climate control, heated front seats, leather steering wheel, leather shift knob, power driver seat and aluminum inlays) or a $3,000 Sport Package (same equipment as the Premium Package, but adds headlamp washers, fog lights, front spoiler, 17” wheels and tires).


For the T5, the $3,400 Sport Package brings heated front seats, power driver seat, headlamp washers, Homelink, bi-xenon headlights, auto-dimming rear-view mirror with compass, 17” wheels and tires, and a sport-tuned chassis.


Both the 2.4i and the T5 can be equipped with a DynAudio package. Combining Dolby Pro-Logic II Surround Sound processing, 10 DynAudio speakers, an in-dash 6-disc CD changer and a 650-Watt digital amplifier, the C30’s optional audio system will delight even the most discerning audiophiles. Prices start at $1,250 for the 2.4i and $1,000 for the T5 and include an auxiliary input jack for external music players.


In addition to options, a long list of accessories will also be available. “Some of the more interesting items include a skirt package that can match -- or compliment -- the exterior colour of the car, sport pedals and 18-inch wheels and tires,” said Blyth. “The C30 buyer will be able to customize their car, something that’s essential for this segment.”


Volvo Cars of Canada Corp. is part of the Volvo Car Corporation of Göteborg, Sweden. The company provides marketing, sales, parts, service, technology and training support to the 44 Volvo automobile retailers across the country. The company’s product range includes the elegant C70 hardtop convertible, the versatile V70 wagon, the S60 sport sedan, the compact and sporty S40 and V50, and an XC-line of vehicles that includes the rugged XC70 and the award-winning XC90 sport utility vehicle. For 2007, the company is introducing two new models: the second-generation S80 luxury flagship sedan and the stylish and sporty C30.


Chad Heard




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