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Volvo Canada named title sponsor of The Bromont CCI

Three day equestrian competition final preparatory event for Olympic Eventing Team hopefuls


TORONTO, ON (May 22, 2012) - The Bromont CCI*** Three Day Event, The Todd Sandler Challenge, will welcome Volvo as its title sponsor for the international equestrian event taking place June 7 to 10, 2012, in Bromont, Quebec.


The 26th edition of the Volvo Bromont CCI*** Three Day Event, The Todd Sandler Challenge, will be used as a final preparatory event for both U.S. and Canadian Olympic Eventing Team hopefuls,  attracting the biggest names in the sport from around the world.  


An established leader in Scandinavian design, luxury and safety, Volvo has a long association with the Bromont Three Day Event. Volvo has stepped to the forefront with its title sponsorship for this year's event, which will play a vital role in determining who will represent their nation at the 2012 London Olympic Games in July.


"We are pleased to strengthen the existing relationship we have with The Bromont CCI for 2012," said Brad Painter, national marketing manager, Volvo Cars of Canada, "We look forward to an exciting event and wish all the competitors the best of luck in the competition."


Considered one of the most prestigious three day events in North America and offering the highest level of eventing competition in Canada, athletes will compete for prize money and awards offered by the generous sponsors of the Volvo CCI*** Bromont Three Day Event.  In addition to Volvo, Beaulieu Canada, one of the largest distributors and manufacturers of wall-to-wall carpet in Canada, will also be a presenting sponsor at this year's event.


Appropriately, the Volvo Bromont CCI*** Three Day Event is held at the picturesque Bromont Olympic Horse Park, site of equestrian events for the 1976 Montreal Olympic Games.  Often described as the triathlon of equestrian sport, eventing features three separate phases of competition.  The opening phase, dressage, will be held in Bromont Olympic Park's multi-million upgraded stadium on Thursday and Friday, June 7 and 8.  The thrilling and spectator-friendly cross-country phase takes place Saturday, June 9, as horses and riders gallop around the course designed by Derek Di Grazia, negotiating natural obstacles at great speed.  The Bromont CCI*** Three Day Event concludes on Sunday with the show jumping phase, which will ultimately determine the overall winners.


Organizers are expecting over 150 horses to compete in the CCI***, CIC***, CCI**, CCI*, and CCIYJ* divisions.  For more information on the Volvo Bromont CCI*** Three Day Event, please visit


Volvo Cars of Canada Corp. is part of the Volvo Car Corporation of Gothenburg, Sweden. The company provides marketing, sales, parts, service, technology and training support to the 41 Volvo automobile retailers across the country. Volvo lead the list of luxury car brands in the 2012 Top Safety Picks by the Insurance Institute for Highway Safety (IIHS), with winners including the Volvo C30, S60, S80, XC60 and XC90.

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