Winners will take part in the ultimate hiking adventure through the Swedish Lapland
TORONTO, ON (January 23, 2012) - Volvo Cars of Canada will be sending two lucky people to Sweden on the journey of a lifetime to take part in the Fjallraven Classic this August. This unique five day trek, 20 miles north of the Arctic Circle, features some of the most breathtaking views on the globe. Surrounded by majestic mountains and crystal clear streams, the hiking adventure follows a 110km route through magnificent and rustic scenery comprised of green valleys and grassy moors.
"Fjallraven Classic was my way of getting Swedes out in the Swedish mountains," says Ake Norden, the founder of Fjallraven, "Now there are Scandinavians, Germans, Americans and people from as far as China."
Food and fuel are distributed at the six checkpoints and medical staff are available for support should participants require it. The grand prize includes flights, entrance fees, Fjallraven gear and a tent. For those who wish to rise to the challenge, visit the Volvo Cars of Canada Facebook fan page or visit the Volvo display at the Canadian International Autoshow next month in Toronto, or at the Vancouver International Autoshow in March.
Click the link below to witness the spectacular landscapes and learn more about the Fjallraven Classic: https://mail.marshall-fenn.com/owa/redir.aspx?C=d6d303dcb51d40cd8bdcf9f366b3722c&URL=http%3a%2f%2fwww.fjallraven.com%2foutdoor-life%2ffjallraven-classic%2f
Volvo Cars of Canada Corp. is part of the Volvo Car Corporation of Gothenburg, Sweden. The company provides marketing, sales, parts, service, technology and training support to the 41 Volvo automobile retailers across the country. Volvo lead the list of luxury car brands in the 2012 Top Safety Picks by the Insurance Institute for Highway Safety (IIHS), with winners including the Volvo C30, S60, S80, XC60 and XC90.
