TORONTO, ON (May 3, 2011) - Volvo Cars of Canada Corp. reported a double digit increase of 11.4 percent over the previous month with a total of 705 vehicles sold in April. Year-to-date sales were also up 2.1 percent over the first four months of 2010.
The top selling model in Canada for April was the award-winning XC60 with 184 units sold, a 54.6 percent increase over April 2010. Sales of the award-winning S60 sport sedan continue to grow every month with a 47.7 percent increase in April. The S60 was recently voted Sedan of the Year by the International Car of the Year jury.
"We are very pleased with the sales numbers for April, particularly for the S60 and XC60," says Jeff Pugliese, President & CEO, Volvo Cars of Canada Corp. "Our national advertising campaign and the implementation of such initiatives as the Spring to Life Event have increased brand exposure, consumer interest and showroom traffic, generating stronger sales results."
Volvo Cars of Canada Corp. is part of the Volvo Car Corporation of Göteborg, Sweden. The company provides marketing, sales, parts, service, technology and training support to the 41 Volvo automobile retailers across the country. The company's product range includes the stylish and sporty C30, the elegant C70 hardtop convertible, the S40 sedan and the S80 flagship sedan. For customers looking for a vehicle with all-road capability, Volvo offers the versatile XC60, XC70 and XC90. The new-for-2011 S60 sport sedan lineup now includes the T6 AWD and T5 FWD, both offering Pedestrian Detection with Full Auto Brake. The S60 recently joined the 2011 S80, C30, XC60 and XC90 as a Top Safety Pick from the Insurance Institute for Highway Safety (IIHS).
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