TORONTO, ON (April 1, 2011) - Volvo Cars of Canada Corp. reported a decline in sales of 6.8 percent in March with a total of 563 vehicles sold. Year-to-date sales are down 2.1 percent. Sales of the XC60 were up 135 percent last month, while the momentum of the all-new S60 sport sedan continues to build each and every month with a 4.29 percent increase in February and a 54.7 percent increase in March. The recent winner of a Canadian Black Book award for retained value, interest in the C30 coupe continues with a 175 percent increase over February.
"Our intended growth plan clearly accounted for an initial decline as we continue to define the focus of our product strategy for the future," says Jeff Pugliese, President & CEO, Volvo Cars of Canada Corp. "The consistent increase in consumer appetite for models like S60 and XC60 demonstrates that we are on the right track with our plans."
Volvo Cars of Canada Corp. is part of the Volvo Car Corporation of Göteborg, Sweden. The company provides marketing, sales, parts, service, technology and training support to the 41 Volvo automobile retailers across the country. The company's product range includes the stylish and sporty C30, the elegant C70 hardtop convertible, the S40 sedan and the S80 flagship sedan. For customers looking for a vehicle with all-road capability, Volvo offers the versatile XC60, XC70 and XC90. The new-for-2011 S60 sport sedan lineup now includes the T6 AWD and T5 FWD, both offering Pedestrian Detection with Full Auto Brake. The S60 recently joined the 2011 S80, C30, XC60 and XC90 as a Top Safety Pick from the Insurance Institute for Highway Safety (IIHS).
