Press Releases

2007 Volvo XC90 enhanced with more style, comfort and new features


For immediate release



TORONTO (April 3, 2006) – The Volvo Car Corporation used customer feedback, engineering expertise and sophisticated styling to enhance the award-winning Volvo XC90 luxury sport utility vehicle for 2007. The result is a refined exterior, more luxurious interior and a host of new safety and convenience features for one of the most successful vehicles in the company’s history.


“We are moving deliberately upward in the premium segment. In order to make the highly successful XC90 even more attractive, we have elevated the vehicle’s luxury quotient and passenger car-like comfort,” says Frederik Arp, President and CEO of Volvo Cars. “We have listened keenly to our customers and refined the SUV to boost our competitive position on both sides of the Atlantic.”


The 2007 Volvo XC90 will be available in Canada in the summer of 2006.



The design changes to the 2007 XC90 emphasize its modern and elegant appearance. Changes include a new grille with more chrome and bumpers with a greater degree of colour coordination. The tail lamps have been redesigned and the reflectors in the bumper are recessed within chrome trim surroundings.


All versions of the XC90 now have body-colour side trim mouldings and door handles. New wheel-housing mouldings, painted in the car’s body colour, are available as an option on the XC90 V8. The door mirrors are body-coloured and now feature built-in turn indicator repeaters. A new turn indicator function is also being introduced: a quick push on the indicator stalk flashes the turn indicator three times to indicate a lane change.


Two new body colours, Electric Silver metallic and the XC90-unique Shadow Blue, provide added choice, as do the new Camulus 18-inch aluminium wheels for the V8 trim. All aluminium wheels now feature the classic Volvo emblem in the centre.


For the XC90 V8, brushed aluminium roof rails will now be standard.


Interior with an elegant touch

A number of changes have been made to give the interior more appeal, including new colour combinations and a wider range of choices.


The centre console has been upgraded with a new display and aluminium-effect trim. New trim panels, with Sapeli Wood as an added option for the XC90 V8, impart an elegant touch to the interior.


Influenced by the S60 R and V70 R, the instrument panel on the XC90 V8 has a watch dial-inspired design and an interior rear-view mirror featuring an integrated compass will be optional for all trim levels.


Upgraded navigation system and world class audio

The navigation system has been enhanced for faster performance, ease of use and to provide more information about cities and locations.


The optional, top-of-the-line Premium Sound system now includes a digital ICE Power amplifier from Alpine and loudspeakers from Dynaudio. The new amplifier and loudspeakers further enhance the effectiveness of the Dolby Pro Logic II Surround sound processing for a truly world-class audio experience.


In the High Performance and Premium Sound systems, it is now possible to play CDs with music in MP3 and WMA (Windows Media Audio) format. All audio systems will be equipped with an extra input (AUX) to connect external equipment.


Safety is still a priority

“When the Volvo XC90 was initially developed, our aim was to offer exceptionally high safety levels to all occupants in the car,” says XC90 project director Hans Wikman. “All the test results indicate that we have succeeded.”


The Volvo XC90 is a modern SUV, built like a passenger car with a unitized construction body, effective deformation zones, a low centre of gravity and advanced systems to minimize the risk of personal injuries. When it was first introduced, the XC90 was equipped with several advanced systems to prevent accidents that continue to set the standard for the industry.


“With the launch of the 2007 Volvo XC90, preventive safety is the primary area of concentration. In particular, we have focused on driver control,” says Wikman.


Active Bi-Xenon Light

In order to contribute to the best possible visibility when driving in the dark on twisting roads, the Active Bi-Xenon Light feature manipulates the headlight beams to follow the curvature of the road. A microprocessor is used to measure and analyze a number of parameters (speed, steering angle, etc.) and optimize the light pattern to suit those conditions. The headlamps can be rotated up to 15 degrees in either direction. To reduce power consumption, the system is automatically disabled in daylight.


BLIS contributes to better driver information

The 2007 Volvo XC90 is also equipped with BLIS (Blind Spot Information System). Using cameras integrated into the door mirrors, BLIS registers whether another vehicle has entered the XC90’s rear blind spots. If so, a light is illuminated in the relevant mirror to alert the driver and help them avoid a collision.


Park Assist Camera – an extra eye to the rear

In order to alert the driver to a person standing behind the vehicle when reversing, and to aid parking, Volvo Cars is introducing the Park Assist Camera on the 2007 XC90. The system not only gives the driver an extra eye to the rear, it also shows the vehicle’s planned track when reversing.


A wide-angle camera monitors the area behind the vehicle. The image is displayed in the navigation screen above the instrument panel and shows the widest area possible without excessive distortion. Graphics on the screen show the intended path the vehicle will take in the reversing manoeuvre. These graphic ‘help lines’ change with steering wheel movement to assist the driver in steering correctly. Park Assist Camera is a fully-integrated function in the XC90 and is expected to be ready for delivery to customers in autumn 2006.


“The changes we have made to the new Volvo XC90 can be regarded as precision tuning designed to increase the vehicle’s appeal further,” says Wikman. “We are aiming at a highly discerning group of buyers and we want to give them an even better premium experience.”


Volvo Cars of Canada Corp. is part of the Volvo Car Corporation of Göteborg, Sweden. The company provides marketing, sales, parts, service, technology and training support to the 43 Volvo automobile retailers across the country. The company’s product range includes the flagship S80 luxury sedan, the versatile V70 wagon, the S60 sports sedan, the compact and sporty S40 and V50, and an XC-line of vehicles that includes the rugged XC70 and the award-winning XC90 sport utility vehicle. For 2006, the company is proud to introduce the second-generation C70 convertible with a new retractable three piece hardtop.


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Doug Mepham

613-966-4969 office

613-922-6097 mobile


Chad Heard



Media website:

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