Press Releases

What Drives Edward Cullen May Soon Drive You

 

Know what Edward Cullen drives?  Volvo Cars of Canada Corp. is putting a challenge out to all Twilight fans by launching a new online promotion in conjunction with the release of Summit Entertainment's The Twilight Saga: New Moon.  Fans can visit http://www.whatdrivesedward.com/ and enter for a chance to win a pair of tickets to The Twilight Saga: New Moon world premiere in Los Angeles on Nov. 16 and an opportunity to meet select members of the New Moon cast.

 

Starting November 1, fans also have the chance to win a shiny new Volvo XC60 like the one Edward drives in New Moon. By logging onto http://www.whatdrivesedward.com/ and putting their Twilight saga knowledge to the test in an interactive game-like contest, fans will be in the running for Volvo's newest, highly acclaimed crossover featuring City Safety, a unique safety system designed to help the driver avoid or reduce low-speed collisions that are common in city traffic.

 

"Volvo is central to Edward's character in the Twilight saga," said Jeff Pugliese, president and CEO of Volvo Canada. "One lucky fan will be the first to solve all of the puzzles in Volvo's What Drives Edward contest and win a new XC60. While the XC60 doesn't come equipped with a vampire, the winner will experience the power, beauty and protection that is Volvo-and it will transport them to all of their great moments in life."

 

How the Volvo What Drives Edward Contest Works 

Starting Nov. 1, players can register at http://www.whatdrivesedward.com/ and will receive clues to help solve a series of puzzles. Since the puzzles increase in difficulty, players are encouraged to exchange hints through Facebook, Twitter and MySpace. The contest runs for three weeks from November 1 through November 23.

 

In addition to the contest, fans can watch trailers from the film, check out photos in the gallery and download New Moon-themed desktop wallpapers at http://www.whatdrivesedward.com/.

 

Edward's XC60 features all-wheel drive, Saville Grey metallic exterior, a leather interior, and leather steering wheel.

 

In addition to Canada, the online promotion will run the United States, the United Kingdom and France where fans in those countries collectively will have a chance to win two tickets to the world premiere and a winner in each country will be awarded a shiny new Volvo.  Fans in Germany will be able to compete in the online game and win a car as well.

 

The Twilight Saga:New Moon opens in Canadian theatres November 20.  In the film directed by Chris Weitz and starring Kristen Stewart, Robert Pattinson and Taylor Lautner, the romance between mortal and vampire soars to a new level as Bella Swan (Stewart) delves deeper into the mysteries of the supernatural world she yearns to become part of-only to find herself in greater peril than ever before.  Following Edward Cullen's (Pattinson) departure from Forks, Washington, Bella discovers his image comes to her whenever she puts herself in jeopardy.  In time Bella's frozen heart is gradually thawed by her budding relationship with Jacob Black (Lautner) who has a supernatural secret of his own.


Volvo Cars of Canada Corp. is part of the Volvo Car Corporation of Göteborg, Sweden. The company provides marketing, sales, parts, service, technology and training support to the 41 Volvo automobile retailers across the country.  The company's product range includes the stylish and sporty C30, the elegant C70 hardtop convertible, the compact S40 sedan, the S80 flagship sedan and the versatile V50 and V70 wagons. For customers looking for a Volvo vehicle with all-road capability, the company offers the versatile XC60 crossover - equipped with City Safety as standard equipment - as well as the XC70 and XC90.

 

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Media Web site:  www.media.volvocars.com/ca

Keywords:
Volvo XC60, Events/Activities, Special Interests
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