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Volvo Car Canada Ltd. appoints Tara Powadiuk as Director, Product & Technology

RICHMOND HILL, ON (October 3, 2022) –  Volvo Car Canada Ltd., the leader in safety, has appointed Tara Powadiuk as director, product & technology effective October 1st, 2022.


Currently director, marketing & communications for the Volvo brand in Canada – a position she has held since 2019, Tara will lead the newly formed department of product & technology and will focus on all product, technology, and digital-related strategies for the Canadian market.


“A relentless advocate of the Volvo brand, Tara is skilled in her ability to develop impactful and meaningful cross-functional initiatives that foster brand love and drive business results,” said Matt Girgis, managing director, Volvo Car Canada Ltd. “Her strong background in this regard makes her an exceptional fit to take the lead and drive results for our future product and technology ambitions.”


Tara holds an Honours Bachelor of Business Administration from Wilfrid Laurier University. Prior to her time at Volvo, Tara spent 14 years at Microsoft, where she led many successful marketing initiatives; from Xbox and Surface, to Cloud Computing and Office365 across Asia Pacific, Europe, Latin America and Canada.


Before joining Microsoft, Tara encouraged growing Asia Pacific companies to choose the United Kingdom as the ideal location to open a European headquarters. Tara started her career developing insightful marketing campaigns for consumer brands like Walt Disney and Procter & Gamble while working at top agencies including Leo Burnett and MacLaren McCann.


“I am beyond thrilled to be taking on a new role at Volvo Cars as the Director of Product & Technology.  This role will allow me to focus on leading priorities I’m incredibly passionate about – strategic product planning and development of a transparent and seamless customer journey both in-store and online, while accelerating EV adoption in Canada.” said Tara Powadiuk.


About Volvo Car Canada Ltd.

Volvo Car Canada Ltd. is a subsidiary of Volvo Car Group of Gothenburg, Sweden. VCCL provides marketing, sales, parts, service, technology, and training support to the 38 Volvo automobile retailers across Canada. For more information please refer to the Volvo Cars Canada media website at:



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