Press Releases

Volvo XC90 V8 price aims at the heart of the luxury SUV market


For immediate release


TORONTO (June 6, 2005) – Volvo Cars of Canada Ltd. today released the manufacturer’s suggested retail price of the 2006 XC90 V8. Pricing for the company’s first luxury SUV equipped with an eight-cylinder will begin at $64,995 for the five-seat version.


The seven seat XC90 V8 is an additional $2,300 and includes an integrated child booster seat in the second row. The Luxury Package ($2,000 for the five-seat or $1,800 for the seven-seat) includes rear parking assistance, mass movement sensor, level sensor, cargo cover, retractable side-view mirrors, wood steering wheel, integrated booster seat (for the five-seat version) and a Dolby Pro Logic II premium audio system. XC90 V8 customers can further customize the vehicle with a DVD-based Navigation System ($2,500) and a new dual-screen rear entertainment system ($2,500).


“With this pricing strategy, we feel the 2006 XC90 V8 is ideally positioned to be a strong competitor in the high-end of the luxury SUV market,” said Larry Futers, Vice-President of Sales for Volvo Cars of Canada Ltd. “More importantly, this is a V8-powered luxury SUV that doesn’t compromise our core values of safety, quality and environmental responsibility.”


Futers explained that the V8 engine fits within the XC90’s existing crumple zones to meet the company’s industry-leading crash safety standards. Further, because of the engine design and the standard 6-speed automatic transmission, the V8 offers competitive fuel economy with the out-going XC90 T6 model. “It’s also the first gasoline-powered eight cylinder engine capable of meeting the extremely stringent ULEV II exhaust emissions levels in the United States,” Futers said. “With V8 power and low exhaust emissions, the XC90 V8 offers the grunt without the guilt.”


Volvo Cars of Canada Ltd. is part of the Volvo Car Corporation of Göteborg, Sweden. The company provides marketing, sales, parts, service, technology and training support to the 43 Volvo automobile retailers across the country. The company’s product range includes the flagship S80 luxury sedan, the versatile V70 wagon, the S60 sports sedan, and an XC-line of vehicles that includes the rugged XC70 and the award-winning XC90 sport utility vehicle. For 2005, the company is introducing the completely redesigned S40 sports sedan and V50 sportswagon, providing performance for a new generation.


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Doug Mepham

1-877-975-1572 office

613-922-6097 mobile

Chad Heard


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XC90 (2002-2014), Technology, Special Interests
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