Press Releases

Volvo Car Canada Ltd. Names Narrative as Public Relations and Social Media Agency of Record

RICHMOND HILL, ON (Tuesday, March 3, 2020) – Today, Volvo Cars Canada welcomes Narrative to the Volvo Family as its national public relations and social media agency of record. The partnership highlights a shared set of values between Volvo and Narrative as innovators and courageous thinkers focused on Volvo’s commitment to personal mobility, safety and sustainability as the company drives in to the new decade.


In 2019, Narrative won Strategy Magazine’s Gold for PR agency of the year and will bring their mix of rich experiences and strategy to support Volvo Canada’s cross-platform communications including media and influencer relations and social media platforms.


“Our decision to partner with Narrative on PR and social came very naturally to us,” said Matt Girgis, Managing Director, Volvo Cars Canada. “As we launch into one of the most ambitious sustainability mandates set out by any auto manufacturer and continue to own our safety leadership within the automotive space, we were searching for a partner who could match our passion and inspiration. Narrative was the clear choice to help achieve the goals aimed at fulfilling our company purpose.”


“To say we are excited about this new partnership with Volvo would be an understatement,” said Sarah Spence, Managing Director, Narrative. “As a leader and innovator willing to not only take a stand but lead by example and put people first, Volvo is a brand that we identify with and are proud to support. We look forward to working alongside the team at Volvo Cars Canada to drive their brand forward.”


“Narrative stood out to us with their strong track record of award-winning campaigns that told compelling stories to Canadians,” said Tara Powadiuk, Marketing Director, Volvo Cars Canada. “Their passion for Volvo is genuine, and we look forward to seeing what we will achieve together as we expand the Volvo Family.”


Narrative has grown to a team of 52 strong from its small boutique roots. The agency is a division of Tadiem, Inc., which also includes Bensimon Byrne and OneMethod. Collectively, they are Canada’s largest independently owned agency.


The partnership announcement is fresh on the heels of a milestone year for Volvo Cars Canada: its sixtieth year in operation and the first year since 2005 that it sold over 10,000 new cars. Work with Narrative will begin immediately, with the goal of delivering strong results that continue the momentum and ensure continued long-term success for Volvo in Canada. 


About Volvo Car Canada Ltd.
Volvo Car Canada Ltd. is a subsidiary of Volvo Car Group of Gothenburg, Sweden. VCCL provides marketing, sales, parts, service, technology and training support to the 36 Volvo automobile retailers across Canada. For more information please refer to the Volvo Cars Canada media website at:

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