RICHMOND HILL, ON. (June 3, 2019.) Effective today, Amanda Ignatius joins Volvo Car Canada Ltd. as Head of Corporate and Media Communications.
Based in Toronto, Amanda will drive corporate storytelling, media relations, product, brand, and internal communications for Volvo Cars’ Canadian operation.
A graduate of Wilfrid Laurier University and University of Toronto’s School of Continuing Studies, Amanda brings with her a mix of corporate and agency experience, most recently serving as Senior Product Communications Manager at General Motors Canada.
While at GM, Amanda led the planning and execution of vehicle launches, media events, auto shows and brand-building programs for Chevrolet, Buick and GMC. Program highlights include the #BuickStyle Events which were recognized with multiple awards, including the 2019 Diamond SABRE Award for Superior Achievement in Brand-Building and Gold for Brand Development Campaign at the 2018 ACE Awards.
“I’m thrilled to welcome Amanda to the Volvo Car Canada Team,” said Matt Girgis, Managing Director of Volvo Car Canada. “I’m confident that her automotive expertise and passion for storytelling will play a key role in continuing our momentum in the Canadian market.”
About Volvo Car Canada
Volvo Car Canada Ltd. is a subsidiary of Volvo Car Group of Gothenburg, Sweden. VCCL provides marketing, sales, parts, service, technology and training support to the 36 Volvo automobile retailers across Canada. For more information please refer to the Volvo Car Canada media website at: https://www.media.volvocars.com/ca/en-ca