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Volvo Canada sales growth continues, focus on AWD increasing


For immediate release


TORONTO (November 2, 2004) – Volvo Cars of Canada Ltd. announced today sales of Volvo vehicles reached 948 units for the month of October, representing an increase of 10.1 per cent over the same month of 2003 and was the company’s best October in 30 years.


For the first 10 months of 2004, Volvo retailers have sold a total of 9,560 units, an increase of 2.9 per cent over the 9,294 vehicles sold in the same period in 2003.


“With the approaching winter months, Volvo retailers should look forward to a heavy traffic from consumers on all-wheel drive equipped models,” said Larry Futers, Volvo Cars of Canada Ltd. vice president of marketing. “Thus far Canadian Volvo buyers have been attracted to this feature, with three of every five Volvo vehicles sold with all-wheel drive in 2004.”


For the 2005 model year, every Volvo vehicle features AWD as either standard or optional equipment. While the XC70 and XC90 come standard with AWD, the S80, S60 and V70 have seen the most consumers choosing the system with 68, 38 and 26 per cent being so equipped, respectively. The new-for-2005 S40 and V50 can also be equipped with AWD and 12 and 14 per cent of those models sold feature the all-wheel drive system, respectively.


Volvo Cars of Canada Ltd. is part of the Volvo Car Corporation of Göteborg, Sweden. The company provides marketing, sales, parts, service, technology and training support to the 43 Volvo automobile retailers across the country. The company’s product range includes the flagship S80 luxury sedan, the versatile V70 wagon, the S60 sports sedan, the exotic C70 convertible and an XC-line of vehicles that includes the rugged XC70 and the award-winning XC90 sport utility vehicle. For 2005, the company is introducing the completely redesigned S40 sports sedan and V50 sportswagon, providing performance for a new generation.


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Doug Mepham

1-877-975-1572 office

613-922-6097 mobile

Chad Heard


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