Press Releases

Volvo Cars Introduces Canada’s First-Ever Vehicle Subscription Service

Click, Subscribe, Drive: Canadians can now subscribe to a new Volvo via their smartphones in less than ten minutes


TORONTO (October 16, 2018) Today, Volvo Cars is taking a bold step forward in the evolution of car ownership by launching CARE BY VOLVO™ in Canada. With technology changing the very nature of what it means to own a car, Volvo is embracing a new, streamlined approach to car ownership by offering its first subscription-based program.


With a few clicks on a smartphone, Canadians can enjoy the simplicity of ordering a new car in less than 10 minutes. TheCARE BY VOLVO™ subscription includes services like winter tire installation and storage, 24/7 roadside assistance, and a concierge service that assists CARE BY VOLVO™ subscribers through every step of the process including coordinating delivery with their local Volvo retailer.


“Traditional models of ownership need to be challenged and that’s exactly what we’re doing with CARE BY VOLVO™,” says Alexander Lvovich, Managing Director, Volvo Car Canada Ltd.. “The subscription service combines the benefits of tomorrow’s technology with the everyday needs of people today – more time for the things they love, fewer distractions, and a clearly defined and predictable cost. We’re proud to be the first in Canada to offer consumers a different way to own and enjoy a car.”


The first two cars available in Canada through the CARE BY VOLVO™ subscription are the all-new Volvo V60 luxury estate with distinctive styling and design, and the all-new Volvo S60 sports sedan, offering dynamic performance and intuitive technology. Subscription pricing starts at $949 plus tax per month. The subscription price provides peace of mind for the driver with the following suite of services:



    Professional maintenance

    24/7 roadside assistance

    Winter wheels and tires

    Winter tire installation and storage

    Wear-and-tear protection

    Appearance protection

    Road hazard protection

    Concierge services

    Ability to upgrade every 12 months



Through CARE BY VOLVO™, the subscriber has the ability to upgrade to a new Volvo, free of charge, as early as 12 months or keep their existing vehicle for the full 24 month subscription. Driving a luxury vehicle has never been this easy – all the driver has to think about is where they want to go next.


To learn more about CARE BY VOLVO™, and to be one of the first Canadians to subscribe to the service, please visit the CARE BY VOLVO™ ordering page:




About Volvo Car Canada

Volvo Car Canada Ltd. is a subsidiary of Volvo Car Group of Gothenburg, Sweden. VCCL provides marketing, sales, parts, service, technology and training support to the 37 Volvo automobile retailers across Canada. For more information please refer to the Volvo Car Canada media website at:

Product News
Descriptions and facts in this press material relate to Volvo Cars's international car range. Described features might be optional. Vehicle specifications may vary from one country to another and may be altered without prior notification.