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Volvo S60 Sales Strong In May; New S40 And V50 On The Horizon


For immediate release


The Volvo S60 sports sedan continued its strong sales performance this year, helping Volvo Cars of Canada Ltd. to sell 1,069 units through May -- just 6.1 per cent behind the 1,139 vehicles sold during the same period last year.


For the first five months of 2004, Volvo Canada sales reached 4,542 units, just 67 vehicles (or 1.5 per cent) behind the same period in 2003.


S60 sales were ahead 47 per cent in May compared to the same month in 2003. Consumer interest in all-wheel drive powertrains continued to be strong, with more than half of all vehicles sold in May wearing the AWD badge.


“We find ourselves in a very competitive business environment this year,” said Volvo Cars of Canada president Paul Cummings. “Yet with a strong product line-up we have managed to keep a very close pace with last year’s sales results, which was one of our most successful years in recent history.”


A shortage of 2004-model S40 sedans and V40 wagons kept the May sales total from surpassing 2003, Cummings said. “Clearing the way for the arriving 2005 S40 and V50 left very little inventory of our entry-level cars,” he said. “In July, our retailers across Canada will begin taking delivery of the all-new S40 and V50 models, which will bring inventory back into line, further strengthen our line-up and appeal to a wider range of customers.”


Volvo Cars of Canada is part of the Volvo Car Corporation of Göteborg, Sweden. The company provides marketing, sales, parts, service, technology and training support to the 43 Volvo automobile retailers across the country. The 2004 Volvo vehicle line includes the flagship S80 luxury sedan, versatile V70 wagon and rugged XC70, exotic C70 convertible, the sporty S60 sedan, compact S40 and V40, and the award-winning Volvo XC90 sport utility vehicle, described as “the next generation SUV.”


Doug Mepham

1 877 975 1572 office

416 727 4543 mobile

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