RICHMOND HILL, ON (December 1, 2016) – Volvo Car Canada Ltd. has announced an expanded suite of branded protection products, arriving to market on January 1, 2017.
The revamped product suite, Volvo Increased Protection, will be launched in partnership with LGM Financial Services Inc., Canada’s leading provider of automotive finance and insurance products.
Volvo Increased Protection will include Mechanical Breakdown Protection and Appearance Protection. Both products are aimed at maximizing retailer performance and customer satisfaction at every step of the ownership experience.
Mechanical Breakdown Protection will replace the current Volvo Increased Protection Plan product, offering additional customer-friendly benefits such as Claims Free Rewards. Appearance Protection is a new Volvo product designed to maintain the vehicle’s showroom look and feel once it hits the road.
“Volvo Cars is pleased to announce the Volvo Increased Protection program and our partnership with LGM,” said Daniel Martin, Director, Customer Service for Volvo Car Canada Ltd. “The Volvo Car brand is built on design, safety, and dedication to our loyal customers; the added services in this new program are designed to optimize our retailer experience while also make owning a Volvo a comfortable and seamless process.”
The product suite will be backed by an extensive sales training program, as well as a dedicated bilingual claims and dealer support network.
“We’re ecstatic to be entering into this partnership with Volvo and supporting them in the design and launch of Volvo Increased Protection,” says Jeff Fallowfield, LGM’s president of distribution and marketing. “Car buyers today expect highly customized finance and insurance products that suit their lifestyle, and we’re confident Volvo dealers will see benefits from this expanded suite of options for their customers.”
About Volvo Car Canada
Volvo Car Canada Ltd. is part of the Volvo Car Group of Gothenburg, Sweden. The company provides marketing, sales, parts, service, technology and training support to the 36 Volvo automobile retailers across the country. The S60, S80, V60, XC60 & XC90 are among vehicles that have been awarded the prestigious new Top Safety Pick+ by IIHS (Insurance Institute for Highway Safety). Volvo Cars is committed to Vision 2020, our goal that no one shall be killed or seriously injured in a Volvo by the year 2020.
About LGM Financial Services Inc.
Since 1998, LGM Financial Services Inc. has been a leader in Canada’s automotive industry by supplying branded warranty, finance and insurance products to distinguished automotive manufacturers across the country. Driven by innovation and service excellence, LGM is focused on maximizing dealership performance and customer satisfaction through products that are backed by an elite F&I sales training program, and a comprehensive claims and dealer support network. Read more at LGM.ca.
