All-New, All-Capability Vehicle Will Complete Revitalized 90 Series Line-Up
RICHMOND HILL, ON. (September 8th, 2016.) The all-new V90 Cross Country’s unveiling is imminent, and the new addition to the Cross Country segment will further cement its role in offering the most capable and comfortable premium all-roader in the luxury segment.
“Cross Country has become the true expression of a Volvo car in many people’s eyes. It was a winning concept from the start, perfect for the tough climate and road conditions that we experience in Sweden,” said Håkan Samuelsson, President & CEO, Volvo Car Group.
Developed in 1996, the first Cross Country model combined functional flexibility and rugged capability. Designed to cope with the demanding requirements of the Canadian climate, Cross Country models perform in all road conditions – from muddy tracks and knee-deep snow to long distance highway driving.
“We were very careful from the very beginning to ensure that the Cross Country concept was not just an exercise in rugged styling. We placed high demands on real-world capability, and as we developed the segment we added the comfort and convenience elements that Volvo drivers have come to expect,” said Dr Peter Mertens, Senior Vice President Research & Development at Volvo Car Group.
The all-new V90 Cross Country will make its global unveil mid-September. It is available in Canadian retailers in the first quarter of 2017.
About Volvo Car Canada
Volvo Car Canada Ltd. is part of the Volvo Car Group of Gothenburg, Sweden. The company provides marketing, sales, parts, service, technology and training support to the 36 Volvo automobile retailers across the country. The S60, S80, V60, XC60 & XC90 are among vehicles that have been awarded the prestigious new Top Safety Pick+ by IIHS (Insurance Institute for Highway Safety). Volvo Cars is committed to Vision 2020, our goal that no one shall be killed or seriously injured in a Volvo by the year 2020.
About Volvo Car Group
Volvo has been in operation since 1927. Today, Volvo Cars is one of the most well-known and respected car brands in the world with sales of 503,127 in 2015 in about 100 countries. Volvo Cars has been under the ownership of Zhejiang Geely Holding (Geely Holding) of China since 2010. It formed part of the Swedish Volvo Group until 1999, when the company was bought by Ford Motor Company of the US. In 2010, Volvo Cars was acquired by Geely Holding.
As of December 2014, Volvo Cars had over 25,000 employees worldwide. Volvo Cars head office, product development, marketing and administration functions are mainly located in Gothenburg, Sweden. Volvo Cars head office for China is located in Shanghai. The company’s main car production plants are located in Gothenburg (Sweden), Ghent (Belgium) and Chengdu (China), while engines are manufactured in Skövde (Sweden) and Zhangjiakou (China) and body components in Olofström (Sweden).