Press Releases

Volvo S60 Concept and stars of the BTCC take to the track in video racing game



On May 26, Volvo Car Corporation will release a free-of-charge racing game developed in concert with Swedish video game specialists SimBin.  Users can virtually pilot the Volvo S60 Concept or five Volvo racing legends many people will remember from the Swedish Touring Car Championship (STCC) and British Touring Car Championship (BTCC) racing series.

Players will be able to "drive" the Volvo S60 Concept, the Volvo C30 that is competing in this year's STCC, the Volvo S60 from the 2007 STCC series, the Volvo S40 that participated in the BTCC in the late 1990's, the Volvo 850 wagon that became a legend in the BTCC from the early 1990's, and the classic Volvo 240 Turbo Group A from the 1980's.


The "Volvo - The Game" program features a choice of two tracks: Gothenburg Eco Drive Arena in Göteborg, Sweden and Chayaka outside of Kiev, Ukraine. Volvo - The Game is the only virtual racing game in the world to include the Ukrainian track.


With Volvo - The Game, SimBin and Volvo Cars want to reach out to a broad public.  The game offers a choice of skill levels: "novice" with all the driver assistance technology activated such as ABS brakes and a Dynamic Stability and Traction Control System, "semi-pro" with limited assistance, and finally "pro" where there is no assistance.


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Footnote: Volvo - The Game can be downloaded free-of-charge to your PC starting May 26 from the The game is available in English, German, French, Italian and Spanish.


For further information contact:

Volvo Car Corporation
Maria Bohlin/Press Officer

Tel +46 31 59 65 25


Magnus Ling/ Executive Vice President

About the SimBin Group
The SimBin group is a privately owned group of Swedish companies active in the Video game and Entertainment industry and occupies a total staff of 80 people, consisting of 50 employees and 30 distributed consultant's world wide.


In the SimBin portfolio of developed games you will find award winning titles like "GTR - The FIA GT Racing Game", "GT Legends", "GTR 2 - The FIA GT Racing Game", "RACE - The WTCC Game", "RACE 07 - The WTCC Game", "GTR Evolution" and "STCC The Game". GTR and RACE are registered trademarks owned by the SimBin group.
SimBin Studios AB is the mother company, responsible for the publishing and IP rights for all productions developed within the SimBin group. SimBin Studios AB is also responsible for Business Development, Finances, Marketing, PR and Administration.
SimBin Development Team AB is a Swedish game developer founded in 2003 and is a subsidiary of SimBin Studios AB handling all the game productions in the group for all leading platforms.

SimBin Distribution AB is a daughter company of SimBin Studios AB with its headquarters in Stockholm, Sweden. With RaceRoom, a virtual racing concept including marketing, branding, game software and hardware in a turn-key solution, SimBin Distribution offers a new business opportunity in the event and experience industry.


About Volvo Car Corporation
Volvo Car Corporation develops, manufactures and sells Volvo cars. In 2008 about 375,000  Volvo cars were sold. Volvo Cars is represented in approximately 100 countries globally. Research and development is located in Gothenburg, with production in Sweden, China, Belgium, Thailand and Malaysia.

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