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Volvo Canada to launch nation-wide promotion with Aeroplan


Volvo Canada to launch nation-wide promotion with Aeroplan


Volvo Cars of Canada Corp. today announced an agreement with Aeroplan, offering Canadians up to 75,000 Aeroplan Miles for a test drive, purchase or lease of a new Volvo vehicle. The limited-time program will run from January 3 until March 31, 2009.


Aeroplan Members who test drive any 2009 Volvo vehicle during the promotion will receive a certificate valid for 250 Aeroplan Miles. For members who purchase or lease a new 2009 Volvo vehicle during the promotion and take delivery before April 25, 2009, they will receive between 15,000 and 75,000 Aeroplan Miles, depending on the model. The program is open to current Aeroplan Members and anyone who becomes a member before taking delivery of their new Volvo vehicle.


"Aeroplan has more than four million members in Canada," said Jeff Pugliese, President and CEO of Volvo Canada. "We've found that Aeroplan Members and Volvo owners share a number of similar interests, most prominent of those include travel and an appreciation for premium European vehicles. Through this initiative, Aeroplan and Volvo can help both groups further pursue their interests."


While the 250 Aeroplan Miles certificates will be limited to one per person, the miles available when purchasing or leasing a Volvo vehicle can be combined with the company's existing, advertised retail incentives.  It can also be combined with Volvo Canada's loyalty bonus program offered to eligible Volvo vehicle owners.


"A total of 15,000 Aeroplan Miles can be redeemed for a round-trip flight from Toronto to New York while 60,000 can take someone to Europe and back," said Pugliese. "Aeroplan also offers a host of other unique reward options, allowing people to use their miles to fit their lifestyle."


Volvo Cars of Canada Corp. is part of the Volvo Car Corporation of Göteborg, Sweden.  The company provides marketing, sales, parts, service, technology and training support to the 42 Volvo automobile retailers across the country.  The company's product range includes the stylish and sporty C30, the elegant C70 hardtop convertible, the compact S40 sedan, the S60 sport sedan, the S80 flagship sedan and the versatile V50 and V70 wagon. For customers looking for a Volvo vehicle with all-road capability, the company offers the versatile XC70 and XC90. Volvo Canada is also expanding its line-up with the introduction of the new XC60, a crossover with the award-winning City Safety system on the standard equipment list.


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Side bar:

For customers that purchase or lease a new, 2009 Volvo vehicle between January 1 and March 31, 2009 and take delivery before April 25, 2009, they will receive:


15,000 Aeroplan Miles for a C30, S40 or V50

25,000 Aeroplan Miles for a S60, V70 or XC70

40,000 Aeroplan Miles for a XC90

60,000 Aeroplan Miles for a S80

75,000 Aeroplan Miles for a C70


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