Company to Unveil Initiative at Mobile World Congress February 22-25
RICHMOND HILL, ON. (February 19th, 2016.) Volvo Cars plans to become the world’s first car manufacturer to offer cars without keys as early as 2017. The initiative offers customers an application for their mobile phones to replace the physical key with a digital key. The innovative Bluetooth-enabled digital key technology will offer Volvo customers more flexibility, enabling them to benefit from entirely new ways to use and share cars.
The new Volvo app enables the digital key on the customer’s mobile phone to do everything a physical key currently does, such as locking or unlocking the doors and allowing the engine to be started. Physical keys will continue to be offered to people who want them.
The digital key technology will also offer customers the possibility to receive more than one digital key on their app allowing them to access different Volvo cars in different locations – according to their changing mobility needs.
Using the app people could potentially book and pay for a rental car anywhere in the world and have the digital car key delivered to their phone immediately. On arrival a customer could simply locate the rental car via GPS, unlock it and drive away, avoiding delays at car rental desks.
Volvo Cars’ digital key means that sharing a car will become both simple and convenient. Volvo owners will be able to send their digital key to other people via their mobile phones so that they can also use the car, this may be family members, friends or co-workers in a company.
“At Volvo we are not interested in technology for the sake of technology. New technology has to make our customers’ lives easier and save them time. Mobility needs are evolving and so are our customers’ expectation to access cars in an uncomplicated way,” said Henrik Green, Vice President Product Strategy & Vehicle Line Management at Volvo Cars. “Our innovative digital key technology has the potential to completely change how a Volvo can be accessed and shared. Instead of sitting idle in a parking lot the entire day, cars could be used more often and efficiently by whoever the owner wishes.”
Volvo will pilot this technology in spring 2016 via its car sharing firm Sunfleet, stationed at Gothenburg airport, Sweden. A limited number of commercially available cars will be equipped with the new digital key technology in 2017.
About Volvo Cars of Canada
Volvo Cars of Canada Corporation is part of the Volvo Car Group of Gothenburg, Sweden. The company provides marketing, sales, parts, service, technology and training support to the 38 Volvo automobile retailers across the country. The S60, S80, V60, XC60 & XC90 are among vehicles that have been awarded the prestigious new Top Safety Pick+ by IIHS (Insurance Institute for Highway Safety). Volvo Cars is committed to Vision 2020, our goal that no one shall be killed or seriously injured in a Volvo by the year 2020.
About Volvo Car Group
Volvo has been in operation since 1927. Today, Volvo Cars is one of the most well-known and respected car brands in the world with sales of 465,866 in 2014 in about 100 countries. Volvo Cars has been under the ownership of the Zhejiang Geely Holding (Geely Holding) of China since 2010. It formed part of the Swedish Volvo Group until 1999, when the company was bought by Ford Motor Company of the US. In 2010, Volvo Cars was acquired by Geely Holding.
As of December 2014, Volvo Cars had over 25,000 employees worldwide. Volvo Cars head office, product development, marketing and administration functions are mainly located in Gothenburg, Sweden. Volvo Cars head office for China is located in Shanghai. The company’s main car production plants are located in Gothenburg (Sweden), Ghent (Belgium) and Chengdu (China), while engines are manufactured in Skövde (Sweden) and Zhangjiakou (China) and body components in Olofström (Sweden).
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