Detroit, MI. January 8th, 2014. Volvo Cars is stepping up to meet the demands of its core customers with the unveiling of the all-new S60 Cross Country at the Detroit Auto Show.
Back in 1997, when Volvo was the first premium brand to introduce an all-road capable variant of its successful wagons, no one could predict the future success of the crossover concept. Volvo is once again taking a bold step forward – this time in the sedan segment – with the unveiling of the all-new S60 Cross Country – the first premium sedan with the same level of capability and rugged design cues of the renowned Cross Country wagons.
“We want to further explore the market with our Cross Country brand. We did this back in 1997 with the V70 Cross Country and it led to the birth of a whole new segment. We have included all the capability-driven benefits of the Cross Country brand in this new model, while offering a completely unique expression of adventure and all-road readiness in a distinctly sporty and stylish package,” says Lex Kerssemakers, Senior Vice President Product Strategy and Vehicle Line Management at Volvo Cars.
Like the recently introduced V60 Cross Country, the S60 Cross Country shares an increased ride height of 65mm (2.5 inches) and comes with the same capable All-Wheel Drive underpinnings of its sibling, making it the only truly capable and stylish all-road sedan crossover on the market.
“The S60 Cross Country is the sole contender in the crossover sedan segment. We have identified a clear niche in the market for a more capable sedan with rugged styling cues and a higher stance. The S60 Cross Country will appeal to people that are searching for an exciting and capable sedan, whilst enjoying the clear benefits that a crossover offers,” says Alain Visser, Senior Vice President Sales, Marketing and Customer Service.
Reflecting Volvo’s love of nature and Scandinavian heritage, the S60 Cross Country offers both 18” and 19” wheels with high profile tires that add both comfort and all-road aesthetics, reduce road noise, and add increased wheel protection when needed.
Delivering an involved and focused driving experience with rugged substance, this dynamic design brings a sporty, unconventional and adventurous edge to the sedan concept.
The Canadian market will offer the all-new S60 Cross Country equipped with Volvo’s iconic five cylinder 250 horsepower petrol engine paired with All-Wheel Drive capabilities. The S60 Cross Country is equipped with an automatic transmission delivering a highly competitive combined fuel consumption of 10.2 litres per 100 kilometres. The Canadian market will offer the S60 Cross Country with the Platinum trim.
About Volvo Cars of Canada
Volvo Cars of Canada Corporation is part of the Volvo Car Group of Gothenburg, Sweden. The company provides marketing, sales, parts, service, technology and training support to the 38 Volvo automobile retailers across the country. The S60, S80 and XC60 are among only 22 vehicles that have been awarded the prestigious new Top Safety Pick+ by IIHS (Insurance Institute for Highway Safety). Volvo Cars is committed to Vision 2020, our goal that no one shall be killed or seriously injured in a Volvo by the year 2020.
About Volvo Car Group
Volvo has been in operation since 1927. Today, Volvo Cars is one of the most well-known and respected car brands in the world with sales of 427,000 in 2013 in about 100 countries. Volvo Cars has been under the ownership of the Zhejiang Geely Holding (Geely Holding) of China since 2010. It formed part of the Swedish Volvo Group until 1999, when the company was bought by Ford Motor Company of the US. In 2010, Volvo Cars was acquired by Geely Holding.
As of December 2013, Volvo Cars had over 23,000 employees worldwide. Volvo Cars head office, product development, marketing and administration functions are mainly located in Gothenburg, Sweden. Volvo Cars head office for China is located in Shanghai. The company’s main car production plants are located in Gothenburg (Sweden), Ghent (Belgium) and Chengdu (China) while engines are manufactured in Skövde (Sweden) and Zhangjiakou (China).