Press Releases

Instant Success: First Edition of all-new Volvo XC90 Sold Out in 47 Hours


Richmond Hill, ON. Wednesday, September 10th. The First Edition of the all-new Volvo XC90, 1,927 individually numbered cars only available for sale via digital commerce, sold out in 47 hours after it was released on Wednesday September 3rd at 10:00 AM Eastern time. Most of the cars were reserved within one hour from sales start. At its peak, 7 cars were sold every minute.


“We are very pleased, but not really surprised. The huge interest in the XC90 escalated to astronomical levels after the world premiere last week,” said Alain Visser, Senior Vice President, Marketing, Sales and Customer Service of Volvo Car Group. “The first buyers signed up for their favourite number in milliseconds. The rapid response confirms that the XC90 is a truly iconic car model. The First Edition will be a collector’s item in the future.”


The First Edition cars, which celebrate the year Volvo was founded, were for the first time in history only available at www.volvocars.com.

The all-new Volvo XC90 - First Edition

“Here in Canada, the program was very well-received,” stated Marc Engelen, President & CEO of Volvo Cars of Canada Corp. “With over 60 orders placed, Volvo Canada had the sixth-most orders from Volvo markets across the world; this positive result increases our excitement to launch the all-new XC90 in Spring 2015.”


Black Exterior and Amber Leather Seats

 

The Onyx Black exterior and 8-spoke, 21-inch Inscription wheels are combined with an interior featuring nappa leather seats in Amber, a Charcoal leather dashboard and Linear Walnut inlays. The First Edition will be powered by a high-performance petrol or diesel engine from Volvo Cars’ new four-cylinder Drive-E powertrains. The supercharged and turbocharged T6 All Wheel Drive has an output of 316hp and is paired with a smooth 8-speed automatic transmission.


Striking Tablet-Like Touch Screen

 

The tablet-like touch screen in the centre is one of the most striking features in the all-new XC90. The heart of the all-new in-car control is virtually button free and represents an entirely new way for drivers to operate their car and access a range of Internet-based products and services. The Bowers & Wilkins audio system features a 1,400 watts Class D amplifier, 19 speakers and the latest sound processing software, which brings the emotional experience of a world-class live performance into the car.


Most Comprehensive Standard Safety Package

 

The most comprehensive and technologically sophisticated standard safety package available in the automotive industry includes two world first safety technologies: a run-off road protection package and auto brake at intersection capability. All of Volvo Cars’ auto brake functions vehicles, covering cyclists and pedestrians in front of the car, are also standard.


About Volvo Cars of Canada

 

Volvo Cars of Canada Corporation is part of the Volvo Car Group of Gothenburg, Sweden. The company provides marketing, sales, parts, service, technology and training support to the 38 Volvo automobile retailers across the country. The S60, S80 and XC60 are among only 22 vehicles that have been awarded the prestigious new Top Safety Pick+ by IIHS (Insurance Institute for Highway Safety). Volvo Cars is committed to Vision 2020, our goal that no one shall be killed or seriously injured in a Volvo by the year 2020.

 

About Volvo Car Group

 

Volvo has been in operation since 1927. Today, Volvo Cars is one of the most well-known and respected car brands in the world with sales of 427,000 in 2013 in about 100 countries. Volvo Cars has been under the ownership of the Zhejiang Geely Holding (Geely Holding) of China since 2010. It formed part of the Swedish Volvo Group until 1999, when the company was bought by Ford Motor Company of the US. In 2010, Volvo Cars was acquired by Geely Holding.

 

As of December 2013, Volvo Cars had over 23,000 employees worldwide. Volvo Cars head office, product development, marketing and administration functions are mainly located in Gothenburg, Sweden. Volvo Cars head office for China is located in Shanghai. The company’s main car production plants are located in Gothenburg (Sweden), Ghent (Belgium) and Chengdu (China) while engines are manufactured in Skövde (Sweden) and Zhangjiakou (China).

Keywords:
Events/Activities, Mission, XC90
Descriptions and facts in this press material relate to Volvo Cars's international car range. Described features might be optional. Vehicle specifications may vary from one country to another and may be altered without prior notification.